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Search: subject_exact:"Marketingpolitik"
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Marketing
18,672
Marketingmanagement
16,687
Marketing management
15,988
Theorie
3,840
Theory
3,829
Konsumentenverhalten
3,399
Consumer behaviour
3,395
Deutschland
3,279
Germany
2,920
Beziehungsmarketing
2,340
Relationship marketing
2,327
USA
2,045
United States
1,928
Strategisches Management
1,833
Brand management
1,744
Markenführung
1,744
Online-Marketing
1,434
Internet marketing
1,362
Marktforschung
1,316
Unternehmenserfolg
1,190
Innovation
1,154
Firm performance
1,152
Strategic management
1,115
Marketingtheorie
1,092
Werbung
1,065
Marketing theory
1,045
Market research
1,008
KMU
970
SME
969
Internationales Marketing
931
Advertising
884
Management
877
International marketing
863
Social Web
855
Social web
855
Markenimage
715
Markenartikel
712
Innovationsmanagement
709
Electronic Commerce
706
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697
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5,290
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2,028
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18,841
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13,017
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408
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9,417
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2,290
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2,074
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2,074
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1,740
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1,740
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1,656
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1,373
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1,146
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1,013
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866
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860
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860
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854
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757
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688
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688
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548
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410
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372
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349
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223
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223
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187
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174
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146
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138
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96
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87
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84
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84
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82
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English
19,600
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10,993
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190
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130
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114
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34
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34
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32
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27
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25
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21
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15
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Author
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Meffert, Heribert
256
Kotler, Philip
244
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
67
Kirchgeorg, Manfred
66
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
53
Esch, Franz-Rudolf
52
McDonald, Malcolm
51
Kumar, V.
49
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Armstrong, Gary
46
Dichtl, Erwin
46
Keller, Kevin Lane
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
41
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
36
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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All
Springer Fachmedien Wiesbaden
167
American Marketing Association
116
European Society for Opinion and Marketing Research
34
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Edward Elgar Publishing
22
IGI Global
21
Haufe-Lexware GmbH & Co. KG
20
Verlag Dr. Kovač
18
Fachhochschule Reutlingen / European School of Business
17
National Bureau of Economic Research
17
W. Kohlhammer GmbH
17
Uni-Taschenbücher GmbH
15
Verlag Franz Vahlen
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Duncker & Humblot
14
OECD
14
Springer-Verlag GmbH
14
Springer Gabler <Firma>
13
Springer International Publishing
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UVK Verlagsgesellschaft mbH
12
Chartered Institute of Marketing
11
De Gruyter Oldenbourg
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
American Management Association
10
Deutsche Marketing-Vereinigung
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
AMACOM
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Wiley-VCH
8
Berliner Wissenschafts-Verlag
7
Campus Verlag
7
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SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
286
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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Source
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ECONIS (ZBW)
27,360
USB Cologne (EcoSocSci)
4,875
OLC EcoSci
17
EconStor
14
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31
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
32
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
33
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
34
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
35
Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10014327817
Saved in:
36
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
37
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
38
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
39
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
40
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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