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~subject:"Marketingtheorie"
~person:"Tadajewski, Mark"
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Marketingtheorie
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20
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12
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12
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12
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4
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4
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4
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3
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Tadajewski, Mark
Kotler, Philip
34
Sheth, Jagdish N.
20
Keller, Kevin Lane
15
Homburg, Christian
14
Kuß, Alfred
13
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Winer, Russell S.
6
Zaltman, Gerald
6
Aghazadeh, Hashem
5
Bänsch, Axel
5
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5
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Marketing theory
4
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3
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2
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1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
12
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
5
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
6
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
7
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
8
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
9
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
10
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
11
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
12
Critical marketing : issues in contemporary marketing
Tadajewski, Mark
(
ed.
);
Brownlie, Douglas T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003577816
Saved in:
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