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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
22
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12
Developments in marketing science: proceedings of the Academy of Marketing Science
10
Proceedings series / American Marketing Association
8
Bericht der GfK-Tagung : vom ...
4
ESOMAR publication series
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Fokus Dienstleistungsmarketing
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ECONIS (ZBW)
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1
Erfolgreiche Zuweiserkommunikation : 2. DGFM-Forum 2014, Essen, 23. Oktober 2014
Thielscher, Christian
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011284483
Saved in:
2
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
3
Führung und Marktorientierung in Medizin und Pflege : 1. Jahrestagung der DGFM 2012, Düsseldorf, 14. November 2012
Thielscher, Christian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010358122
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4
New challenges for tourism promotion : tackling high competition and multimedia changes ; [This book reports on outcomes of the 61st conference of AIEST which took place from 28th...
Keller, Peter
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009491905
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5
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
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ICORIA <14., 2015, London>
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2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
6
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
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International Conference on National Brand & Private …
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2017
Persistent link: https://www.econbiz.de/10011629463
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7
Finansovo-ekonomičnyj rozvytok Ukraïny v umovach transformacijnych peretvorenʹ : materialy Vseukraïnskoï naukovo-praktyčnoï konferenciï 6-7 kvitnja 2017 roku, m. Lʹviv
Vseukraïnska naukovo-praktyčna konferencija …
;
…
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2017
Persistent link: https://www.econbiz.de/10011723708
Saved in:
8
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki
(
ed.
);
Sakas, Damianos P.
(
ed.
); …
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International Conference on Strategic Innovative …
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2017
Persistent link: https://www.econbiz.de/10011694366
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9
Creating marketing magic and innovative future marketing trends ; Volume 1
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701610
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10
Creating marketing magic and innovative future marketing trends ; Volume 2
Stieler, Maximilian
(
ed.
)
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Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701616
Saved in:
11
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
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World Marketing Congress <15., 2011, Reims>
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2017
Persistent link: https://www.econbiz.de/10011597001
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12
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
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13
Marketing at the confluence between entertainment and analytics ; Volume 1
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660717
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14
Marketing at the confluence between entertainment and analytics ; Volume 2
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660718
Saved in:
15
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
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16
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
17
Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij : materialy 13-go meždunarodnogo naučno-praktičeskogo seminara, provodimogo v ramkach 15-j meždunarodno...
Chrustalev, B. M.
(
ed.
)
-
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i …
;
…
-
2017
Persistent link: https://www.econbiz.de/10011714082
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18
Marketing and politics : models, behavior, and policy implications ; session at the 8th Triennial Choice Symposium
Gordon, Brett R.
;
Lovett, Mitchell
;
Shachar, Ron
; …
-
2011
Persistent link: https://www.econbiz.de/10009571813
Saved in:
19
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
Persistent link: https://www.econbiz.de/10011528126
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20
Institutcionalʹnye imperativy razvitija ėkonomiki Rossii : materialy meždunarodnoj naučno-praktičeskoj konferncii (g. Rostov-na Donu, 1-2 fevralja 2016 g.)
Meždunarodnaja naučno-praktičeskaja konferencija …
;
…
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2016
Persistent link: https://www.econbiz.de/10011548727
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21
Sbornik trudov X meždunarodnoj naučno-praktičeskoj konferencii "Ustojčivoe razvitie ėkonomiki: sostojanie, problemy, perspektivy" : Polesskij Gosudarstvennyj Universitet, g. Pinsk,...
Šebeko, K. K.
(
ed.
)
-
Meždunarodnaja naučno-praktičeskaja konferencija …
;
…
-
2016
Persistent link: https://www.econbiz.de/10011483720
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22
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
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23
Mesto i rolʹ Rossii v mirovom chozjajstve: (materialy kruglogo stola) : X meždunarodnaja naučno-praktičeskaja konferencija
Voronin, V. P.
(
ed.
)
-
Meždunarodnaja Naučno-Praktičeskaja Konferencija …
-
2016
Persistent link: https://www.econbiz.de/10011632798
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24
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
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Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
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2016
Persistent link: https://www.econbiz.de/10011701307
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25
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
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Academy of Marketing / Conference <48., 2015, Limerick, …
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2016
Persistent link: https://www.econbiz.de/10011595539
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26
Innovacionnye processy v socialʹno-ėkonomičeskom razvitii : materialy VI meždunarodnoj naučno-praktičeskoj konferencii, Bobrujsk, 15 dekabrja 2016 g.
Koval'čuk, V. M.
(
ed.
)
-
Meždunarodnaja naučno-praktičeskaja konferencija …
-
2016
Persistent link: https://www.econbiz.de/10011635668
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27
Das beste Studierendenmarketing : Preis für Hochschulkommunikation 2009 ; [... Veranstaltung der Verleihung des "Preis für Hochschulkommunikation 2009", ... am 23. November 2009 in...
Morgner, Susann
(
revision
)
-
2010
Persistent link: https://www.econbiz.de/10008669659
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28
DIEM 2015 : scientific conference on innovation, leadership & entrepreneurship - challenges of modern economy" : abstracts of the proceedings : 2st Dubrovnik International Economic...
Vrdoljak Raguž, Ivona
(
ed.
)
-
Scientific Conference on Innovation, Leadership & …
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2015
Persistent link: https://www.econbiz.de/10011391371
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29
Ideas in marketing : finding the new and polishing the old ; proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Kubacki, Krzysztof
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398330
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30
Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, US...
Robinson, Leroy
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398331
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31
Marketing horizons: a 1980's perspective : proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference ; Dallas, Texas, USA, April 30 - May 3, 1980
Bellur, Venkatakrishna V.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume III, edited by Venkatakrishna V. Bellur, James W. Camerius and Brian G. Gnauck
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32
New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001
Moore, Melissa
(
ed.
);
Moore, Robert S.
(
contributor
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXIV, edited by Melissa Moore and Robert Moore
Persistent link: https://www.econbiz.de/10011398333
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33
Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
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34
Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 20...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts
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35
Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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36
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
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37
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
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38
Socialʹno-ėkonomičeskie tendencii razvitija mirovych i rossijskich rynkov : teorija i praktika : materialy meždunarodnoj naučno-praktičeskoj konferencii g. Saratov, 14 nojabrja 201...
Meždunarodnaja naučno-praktičeskaja konferencija …
;
…
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2015
Persistent link: https://www.econbiz.de/10011399068
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39
Information and communication technologies in tourism 2015 : proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015
Tussyadiah, Iis
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10010514683
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40
Upravlenie v socialʹnych i ėkonomičeskich sistemach : XXIV meždunarodnaja naučno-praktičeskaja konferencija, Minsk, 14 maja 2015 goda
Meždunarodnaja naučno-praktičeskaja konferencija …
;
…
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2015
Persistent link: https://www.econbiz.de/10011419666
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41
Tourism at world heritage sites : challenges and opportunities ; International tourism seminar Çeşme (Izmir), Turkey, 26 march 2013 [in conjunction with the 55th Meeting of the Wor...
2015
Persistent link: https://www.econbiz.de/10010531186
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42
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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43
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Ins...
Meyer, Anton
(
ed.
)
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Workshop Dienstleistungsmarketing <17., 2013, München>
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2015
Persistent link: https://www.econbiz.de/10010469063
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44
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
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2015
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Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
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Academy of Marketing
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2015
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Sovremennye tendencii v ėkonomike i upravlenii : novyj vzgljad : sbornik materialov XXXVI meždunarodnoj naučno-praktičeskoj konferencii : g. Novosibirsk, 5 nojabrja 2015 g.
Černov, S. S.
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Meždunarodnaja naučno-praktičeskaja konferencija …
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2015
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Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
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2015
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Die digitale Beschleunigung verlangt mehr Markenführung
Disch, Wolfgang K. A.
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Markendialog <19., 2015, Berlin>
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Gesellschaft zur …
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2015
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Monitoring und Controlling im Social Media Marketing : Tagungsband zur 2. Expertentagung „Social Media Marketing im Spitzensport“
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2015
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Globalizacija ėkonomiki i rossijskie proizvodstvennye predprijatija : materialy 12-oj meždunarodnoj naučno-praktičeskoj konferencii, 15 maja 2014 goda, g. Novočerkassk
Kolbačev, E. B.
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Truškin, E. V.
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Južno-Rossijskij gosudarstvennyj politechničeskij …
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2014
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