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person:"Peter, Jerome Paul"
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Marketingmanagement
26
Marketing
22
Marketing management
20
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13
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13
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7
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7
Marktforschung
7
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26
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Peter, Jerome Paul
Meffert, Heribert
258
Kotler, Philip
246
Bruhn, Manfred
239
Pepels, Werner
158
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
69
Kirchgeorg, Manfred
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
54
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
50
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Dichtl, Erwin
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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McGraw-Hill/Irwin series in marketing
3
McGraw-Hill higher education
1
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1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
10
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A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008735559
Saved in:
7
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
8
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
9
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
10
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
11
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
12
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
13
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
14
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
15
Marketing management : knowledge and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
16
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
17
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10013481875
Saved in:
18
Marketing management : knowledge and skills ; [analysis, cases, text, plans]
Peter, Jerome Paul
(
contributor
)
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004367457
Saved in:
19
Marketing : creating value for customers
Churchill, Gilbert A.
;
Peter, Jerome Paul
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004367478
Saved in:
20
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
21
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
22
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
(
contributor
); …
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10004148294
Saved in:
23
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
1991
-
5. ed.
Persistent link: https://www.econbiz.de/10004113127
Saved in:
24
A preface to marketing management
Peter, Jerome Paul
-
1991
-
5th ed
Persistent link: https://www.econbiz.de/10013481730
Saved in:
25
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10004091454
Saved in:
26
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James Howard
-
1989
-
2. ed.
Persistent link: https://www.econbiz.de/10004092819
Saved in:
27
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
28
Measurement readings for marketing research
Peter, Jerome Paul
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004783514
Saved in:
29
A preface to marketing management
Tarpey, Lawrence X.
;
Donnelly, James Howard
;
Peter, …
-
1979
Persistent link: https://www.econbiz.de/10004811586
Saved in:
30
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James Howard
-
6. ed.
Persistent link: https://www.econbiz.de/10004596222
Saved in:
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