//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
~person:"Tkaczynski, Aaron"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktsegmentierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
14
Marktsegmentierung
14
Cluster analysis
7
Clusteranalyse
7
Norway
4
Norwegen
4
Theorie
4
Theory
4
Beziehungsmarketing
3
Deutschland
3
Ecotourism
3
Germany
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Target group
3
Tourism
3
Tourismus
3
Zielgruppe
3
market segmentation
3
Ökotourismus
3
Außendienst
2
Consumer behaviour
2
Field sales force
2
Holiday behaviour
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Nature-based tourism
2
Preferences
2
Tourism industry
2
Tourismuswirtschaft
2
Two-step cluster analysis
2
TwoStep cluster analysis
2
Urlaubsverhalten
2
Activities
1
Activity market segmentation
1
Allocation
1
Allokation
1
Australia
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Case study
3
Fallstudie
3
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Elektronischer Datenträger
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
more ...
less ...
Language
All
English
10
German
4
Author
All
Albers, Sönke
Tkaczynski, Aaron
Dolnicar, Sara
27
Occhino, Filippo
18
Dibb, Sally
15
Leisch, Friedrich
12
Pepels, Werner
12
Rundle-Thiele, Sharyn
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Caporale, Guglielmo Maria
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
McDonald, Malcolm
10
Simkin, Lyndon
10
Bergemann, Dirk
9
Kesting, Tobias
9
Nijkamp, Peter
9
Rennhak, Carsten
9
Rogers, John H.
9
Ammann, Paul
8
Bauer, Erich
8
Bruwer, Johan
8
Day, Brett
8
Dunbar, Ian
8
Girardi, Alessandro
8
Grün, Bettina
8
Schertler, Walter
8
Spann, Martin
8
Wedel, Michel
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Freter, Hermann
7
Morris, Stephen
7
Weinstein, Art
7
Bartolini, Leonardo
6
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Digitale Fachbibliothek
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Segmentation in social marketing : process, methods and application
1
Tourism management : research, policies, practice
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Segmenting potential nature-based tourists based on temporal factors : the case of Norway
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10010484818
Saved in:
5
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
6
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
7
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
8
Event segmentation : a review and research agenda
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 426-434
Persistent link: https://www.econbiz.de/10008798067
Saved in:
9
Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
Saved in:
10
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
Saved in:
11
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
12
Verkaufsaußendienst : Organisation - Planung - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001667519
Saved in:
13
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
14
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->