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~subject:"International marketing"
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Search: subject_exact:"Messewesen"
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International marketing
Messe
444
Trade fair
442
Event sector
401
Veranstaltungswirtschaft
401
Deutschland
227
Germany
212
Event-Marketing
72
Messe <Wirtschaft>
54
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53
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53
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44
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42
Marketingmanagement
42
Welt
42
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42
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40
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40
Theorie
39
Theory
39
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39
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39
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36
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35
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34
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33
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32
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32
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32
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Europa
29
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28
Messemarketing
28
Messeveranstalter
28
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26
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26
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1
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1
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1
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1
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1
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1
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1
Fritsche, Christiane
1
Geldres-Weiss, Skania L.
1
Geldres-Weiss, Valeska V.
1
Goehrmann, Klaus E.
1
Houlier, Laurent
1
Kirchgeorg, Manfred
1
Klante, Oliver
1
Lorentzen, Tore
1
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1
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
3
The journal of business & industrial marketing
2
Advances in business marketing : a research annual
1
Dimensions of international business
1
Forskningsrapport / Fondet for Markeds- og Distribusjonsforskning
1
Forum Deutsche Geschichte
1
IBSG occasional papers / School of Business, Carleton University
1
International business : Baltic business development : Tallinn 2013
1
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1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
15
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1
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15
of
15
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date (oldest first)
1
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquin
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10012821543
Saved in:
2
Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
Saved in:
3
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
4
International trade fairs for facilitating the internationalisation of enterprises
Lumiste, Rünno
;
Prause, Gunnar
;
Feuerhake, Christian
; …
- In:
International business : Baltic business development : …
,
(pp. 291-305)
.
2013
Persistent link: https://www.econbiz.de/10010209751
Saved in:
5
Travel trade shows : exploratory study of exhibitors' perceptions
Yuksel, Ulku
;
Voola, Ranjit
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10003976062
Saved in:
6
Schaufenster des "Wirtschaftswunders" und Brückenschlag nach Osten : westdeutsche Industriemessen und Messebeteiligungen im Kalten Krieg (1946 - 1973)
Fritsche, Christiane
-
2008
Persistent link: https://www.econbiz.de/10003752766
Saved in:
7
Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.
;
Prinz, Monika
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Saved in:
8
Trade shows as tools of regional and global marketing in politics
Goehrmann, Klaus E.
- In:
Trade show management : planning, implementing and …
,
(pp. 71-79)
.
2005
Persistent link: https://www.econbiz.de/10003142395
Saved in:
9
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
10
The exportation of premium trade show brands : opportunities and limitations
Raue, Ernst
- In:
Trade show management : planning, implementing and …
,
(pp. 555-562)
.
2005
Persistent link: https://www.econbiz.de/10003142913
Saved in:
11
Die Erschließung neuer Märkte der mittelständischen Wirtschaft durch Auslandsmessen : Untersuchung im Auftrag des Bundesministeriums für Wirtschaft ; Abschlußbericht
1994
Persistent link: https://www.econbiz.de/10000894874
Saved in:
12
Promoting exports through international trade shows : a dual perspective
Motwani, Jaideep G.
- In:
Review of business : interdisciplinary journal on risk …
13
(
1992
)
4
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001123159
Saved in:
13
Decision making in public and private organizations
Axelsson, Roger
-
1989
Persistent link: https://www.econbiz.de/10000958719
Saved in:
14
Exporting industrial products at American trade shows
Bello, Daniel C.
- In:
Advances in business marketing : a research annual
3
(
1988
),
pp. 1-25
Persistent link: https://www.econbiz.de/10001089393
Saved in:
15
Eksportmarkedsføring : en analyse av bedrifter som mottok støtte til eksporttiltak
Lorentzen, Tore
-
1983
Persistent link: https://www.econbiz.de/10000764750
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