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subject:"Internationales Marketing"
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Search: subject_exact:"Messewesen"
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Internationales Marketing
Messe
442
Trade fair
440
Event sector
397
Veranstaltungswirtschaft
397
Deutschland
226
Germany
211
Event-Marketing
71
Messebeteiligung
53
Trade fair participation
53
Messe <Wirtschaft>
52
Event marketing
44
Marketing management
42
Marketingmanagement
42
Welt
42
World
42
Marketing
40
Veranstaltung
39
Theorie
38
Theory
38
Tourism industry
38
Tourismuswirtschaft
38
Beziehungsmarketing
36
Relationship marketing
35
Tourismus
34
Konferenz
33
China
32
Messewirtschaft
32
USA
32
United States
32
Event
31
Tourism
31
Conference
30
Consumer behaviour
29
Europa
29
Konsumentenverhalten
29
Europe
28
Messemarketing
28
Messeveranstalter
27
B-to-B-Marketing
25
Business-to-business marketing
25
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2
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Article
9
Book / Working Paper
9
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Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
4
Book section
4
Graue Literatur
4
Non-commercial literature
4
Hochschulschrift
2
Advisory report
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
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1
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English
11
German
6
Norwegian
1
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Klein, Christine-Elisabeth
2
Adams, Russell
1
Axelsson, Roger
1
Barksdale, Hiram C.
1
Bello, Daniel C.
1
Blaskey, John
1
Coyle, Tom
1
Downey, Clara
1
Feuerhake, Christian
1
Fritsche, Christiane
1
Geldres-Weiss, Skania L.
1
Geldres-Weiss, Valeska V.
1
Goehrmann, Klaus E.
1
Houlier, Laurent
1
Kirchgeorg, Manfred
1
Klante, Oliver
1
Lorentzen, Tore
1
Lovett, Marvin
1
Lumiste, Rünno
1
Mahmoud, Essam H.
1
Mallory, Geoffrey R.
1
Martin, Thomas A.
1
Monreal-Pérez, Joaquin
1
Motwani, Jaideep G.
1
Prause, Gunnar
1
Prinz, Monika
1
Raue, Ernst
1
Reineke, Anna
1
Rice, Gillian
1
Rosson, Philip J.
1
Runia, Peter
1
Seringhaus, F. H. Rolf
1
Venesaar, Urve
1
Vihalem, Ann
1
Voola, Ranjit
1
Wilson, D. C.
1
Yuksel, Ulku
1
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Institution
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Books on Demand GmbH <Norderstedt>
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Published in...
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
3
The journal of business & industrial marketing
2
Advances in business marketing : a research annual
1
Dimensions of international business
1
Forskningsrapport / Fondet for Markeds- og Distribusjonsforskning
1
Forum Deutsche Geschichte
1
IBSG occasional papers / School of Business, Carleton University
1
International business : Baltic business development : Tallinn 2013
1
Issn Ser.
1
Journal of promotion management : innovations in planning and applied research
1
Marketing in Theorie und Praxis : Beiträge zur angewandten Marketingforschung und -konzeption
1
Review of business : interdisciplinary journal on risk and society
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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Date (oldest first)
1
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquin
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10012821543
Saved in:
2
Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
Saved in:
3
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
4
Standardisierung versus Differenzierung als zentrales Entscheidungsproblem interkultureller Kommunikationspolitik : eine Analyse am Beispiel der BRIC-Staaten
Reineke, Anna
;
Runia, Peter
-
2015
Persistent link: https://www.econbiz.de/10011380660
Saved in:
5
International trade fairs for facilitating the internationalisation of enterprises
Lumiste, Rünno
;
Prause, Gunnar
;
Feuerhake, Christian
; …
- In:
International business : Baltic business development : …
,
(pp. 291-305)
.
2013
Persistent link: https://www.econbiz.de/10010209751
Saved in:
6
Travel trade shows : exploratory study of exhibitors' perceptions
Yuksel, Ulku
;
Voola, Ranjit
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10003976062
Saved in:
7
Schaufenster des "Wirtschaftswunders" und Brückenschlag nach Osten : westdeutsche Industriemessen und Messebeteiligungen im Kalten Krieg (1946 - 1973)
Fritsche, Christiane
-
2008
Persistent link: https://www.econbiz.de/10003752766
Saved in:
8
Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.
;
Prinz, Monika
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Saved in:
9
Trade shows as tools of regional and global marketing in politics
Goehrmann, Klaus E.
- In:
Trade show management : planning, implementing and …
,
(pp. 71-79)
.
2005
Persistent link: https://www.econbiz.de/10003142395
Saved in:
10
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
11
The exportation of premium trade show brands : opportunities and limitations
Raue, Ernst
- In:
Trade show management : planning, implementing and …
,
(pp. 555-562)
.
2005
Persistent link: https://www.econbiz.de/10003142913
Saved in:
12
Rahmenbedingungen als Erfolgsfaktoren der Internationalisierung deutscher Messegesellschaften : unter besonderer Berücksichtigung eines Engagements in den Wirtschaftsräumen Ostasie...
Klein, Christine-Elisabeth
-
1998
Persistent link: https://www.econbiz.de/10001355128
Saved in:
13
Rahmenbedingungen als Erfolgsfaktoren der Internationalisierung deutscher Messegesellschaften - unter besonderer Berücksichtigung eines Engagements in den Wirtschaftsräumen Ostasie...
Klein, Christine-Elisabeth
-
1998
Persistent link: https://www.econbiz.de/10004000282
Saved in:
14
Die Erschließung neuer Märkte der mittelständischen Wirtschaft durch Auslandsmessen : Untersuchung im Auftrag des Bundesministeriums für Wirtschaft ; Abschlußbericht
1994
Persistent link: https://www.econbiz.de/10000894874
Saved in:
15
Promoting exports through international trade shows : a dual perspective
Motwani, Jaideep G.
- In:
Review of business : interdisciplinary journal on risk …
13
(
1992
)
4
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001123159
Saved in:
16
Decision making in public and private organizations
Axelsson, Roger
-
1989
Persistent link: https://www.econbiz.de/10000958719
Saved in:
17
Exporting industrial products at American trade shows
Bello, Daniel C.
- In:
Advances in business marketing : a research annual
3
(
1988
),
pp. 1-25
Persistent link: https://www.econbiz.de/10001089393
Saved in:
18
Eksportmarkedsføring : en analyse av bedrifter som mottok støtte til eksporttiltak
Lorentzen, Tore
-
1983
Persistent link: https://www.econbiz.de/10000764750
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