//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Mode
2,755
Fashion
2,489
Konsumentenverhalten
1,054
Consumer behaviour
1,049
Bekleidungsindustrie
1,009
Clothing industry
976
Textilhandel
598
Textile distribution
591
Brand management
407
Markenführung
407
Luxury goods
348
Luxusgüter
348
Lieferkette
236
Supply chain
236
Sustainability
206
Social Web
198
Social web
198
Nachhaltigkeit
197
Brand image
186
Markenimage
186
Einzelhandel
182
Retail trade
179
Bekleidung
165
Clothing
162
Online-Marketing
158
Internet marketing
157
Online-Handel
150
Online retailing
149
Brand
146
Markenartikel
146
Beziehungsmarketing
129
Nachhaltige Entwicklung
127
Relationship marketing
127
Sustainable development
127
Corporate Social Responsibility
121
Corporate social responsibility
118
Marketing management
113
Marketingmanagement
113
fashion
108
Textile trades
99
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
19
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Hochschulschrift
3
Non-commercial literature
3
Thesis
2
Arbeitspapier
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
18
German
9
Undetermined
6
Italian
1
Author
All
Bergler, Georg
2
Akrout, Houcine
1
Andrade, Fernanda de Jesus
1
Anunciação, Pedro Fernandes
1
Armstrong, Kate
1
Barnes, Liz
1
Berg, Sanford V.
1
Cherrier, Hélène
1
Cillo, Paola
1
Dalrymple, Douglas J.
1
Davies, Iain A.
1
DeLuca, Luigi M.
1
Diruf, Günther
1
Dolbec, Pierre-Yann
1
Drees, Norbert
1
Fischer, Eileen
1
Gonzáles Mercado, Laura María
1
Gray, Patricia
1
Guercini, Simone
1
Gurrieri, Lauren
1
Haines jr., George H.
1
Hayes, Steven
1
Heitmeyer, Jeanne
1
Hempel, Annette
1
Henell, Olof
1
Jones, Angelina R. W.
1
Kang, Jiyun
1
Kapoulas, Alexandros
1
Keiser, Thomas
1
Khare, Arpita
1
Laermer, Richard
1
Lauer, Werner
1
Lickes, Leo
1
Lo, Chris K. Y.
1
Lundblad, Louise
1
Marchi, Gianluca
1
Martin jr., Claude R.
1
Menz, Marco
1
Miaoulis, George <Jr.>
1
Mrad, Mona
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
3
JETRO books on-demand
2
Marktwirtschaft und Verbrauch : Schriftenreihe der Gesellschaft für Konsum-, Markt- und Absatzforschung e.V.
2
Applied economics
1
Bamberger betriebswirtschaftliche Beiträge
1
Economia / Monografia
1
Erfurter Hefte zum angewandten Marketing
1
Fashion marketing
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on information management for effective logistics and supply chains
1
International journal of market research
1
Journal of Fashion Marketing and Management: an International Journal Ser.
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Liiketaloudellinen aikakauskirja
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Referate der 7. Arbeitstagung für Textil-Marktforschung und Absatzplanung
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Schriften zur Unternehmensplanung
1
Schriftenreihe / Verband der Textilindustrie Westfalen
1
Studien- und Arbeitspapiere Marketing
1
The international review of retail, distribution and consumer research
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
34
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
3
Transformative Times for Fashion Marketing + Consumption : New Horizons in Fashion and Marketing Research Through the Lens of Consumption
Barnes, Liz
-
2020
Persistent link: https://www.econbiz.de/10013042882
Saved in:
4
Marketing für Kaffee - Besonderheiten und Beispiele
Menz, Marco
;
Gonzáles Mercado, Laura María
;
Schiller, …
-
2018
Persistent link: https://www.econbiz.de/10011975028
Saved in:
5
Competitive intelligence competitive intelligence : a proposal for value creation through information and knowledge - the Limeira gross domestic product sector: Brazil
Anunciação, Pedro Fernandes
;
Zambon, António Carlos
; …
- In:
Handbook of research on information management for …
,
(pp. 273-286)
.
2017
Persistent link: https://www.econbiz.de/10014576362
Saved in:
6
The values and motivations behind sustainable fashion consumption
Lundblad, Louise
;
Davies, Iain A.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
Saved in:
7
Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
Saved in:
8
Queering beauty : fatshionistas in the fatosphere
Gurrieri, Lauren
;
Cherrier, Hélène
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10009765592
Saved in:
9
Fashion involvement and experiential value : Gen Y retail apparel patronage
Sullivan, Pauline
;
Kang, Jiyun
;
Heitmeyer, Jeanne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 459-483
Persistent link: https://www.econbiz.de/10009690955
Saved in:
10
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
11
The impact of ethical fashion on consumer purchase behavior
Shen, Bin
;
Wang, Yulan
;
Lo, Chris K. Y.
;
Shum, Momoko
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10009568410
Saved in:
12
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
13
Market information approaches, product innovativeness, and firm performance : an empirical study in the fashion industry
Cillo, Paola
;
DeLuca, Luigi M.
;
Troilo, Gabriele
- In:
Research policy : policy, management and economic …
39
(
2010
)
9
,
pp. 1242-1252
Persistent link: https://www.econbiz.de/10008798353
Saved in:
14
Predictors of fashion clothing involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
15
Fashion marketing research
Gray, Patricia
- In:
Fashion marketing
,
(pp. 97-128)
.
2009
Persistent link: https://www.econbiz.de/10003766585
Saved in:
16
Anatomy of a trend
Vejlgaard, Henrik
-
2008
Persistent link: https://www.econbiz.de/10003466981
Saved in:
17
2011 : trendspotting for the next decade
Laermer, Richard
-
2008
Persistent link: https://www.econbiz.de/10003681790
Saved in:
18
Conoscenza di mercato per l'innovazione di prodotto : i percorsi delle imprese moda tra creatività e marketing
Marchi, Gianluca
-
2007
Persistent link: https://www.econbiz.de/10003683918
Saved in:
19
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
20
Marketing guidebook for major imported products 2004 ; Pt. 1
2004
Persistent link: https://www.econbiz.de/10003162193
Saved in:
21
Marketing guidebook for major imported products 2004
2004
Persistent link: https://www.econbiz.de/10003006336
Saved in:
22
Senkung der Absatzrisiken für Modeprodukte durch selektives Produktionspostponement : Entwicklung eines Optimierungsmodells zur Unterstützung von Postponemententscheidungen
Diruf, Günther
-
2001
Persistent link: https://www.econbiz.de/10001677213
Saved in:
23
Modeforschung in den USA - State of the Art
Thurm, Manuela
-
1996
Persistent link: https://www.econbiz.de/10013416323
Saved in:
24
Absatzprognosen für modeabhängige Unternehmen : ein zweistufiges Absatzprognosesystem für Unternehmen mit modisch orientiertem Sortiment
Keiser, Thomas
-
1993
Persistent link: https://www.econbiz.de/10008730255
Saved in:
25
Marketing, Grundlage modernen Modeschaffens
Lauer, Werner
-
1973
Persistent link: https://www.econbiz.de/10000420923
Saved in:
26
Schrifttum über Verbrauchs- und Modeforschung : in Auswahl zusammengestellt
Bergler, Georg
-
1960
Persistent link: https://www.econbiz.de/10000510292
Saved in:
27
Der Einfluss der Mode auf den Absatz von Substitutivgütern : (Dargestellt an einigen Beispielen) /Franz Ranft
Ranft, Franz
-
1958
Persistent link: https://www.econbiz.de/10000154849
Saved in:
28
Mode-Forschung in der Praxis von Textil-Betrieben
Lickes, Leo
- In:
Referate der 7. Arbeitstagung für …
,
(pp. 23-39)
.
1967
Persistent link: https://www.econbiz.de/10003617769
Saved in:
29
How predictable are fashion and other product life cycles?
Wasson, Chester R.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
Saved in:
30
What consumers of fashion want to know : a study of informational requirements and buying behavior
Martin jr., Claude R.
- In:
Journal of retailing
47
(
1971/72
)
4
,
pp. 65-71,94
Persistent link: https://www.econbiz.de/10002470783
Saved in:
31
Modeprognosernas ekonomi och metodik
Henell, Olof
- In:
Liiketaloudellinen aikakauskirja
4
(
1955
),
pp. 209-222
Persistent link: https://www.econbiz.de/10002741360
Saved in:
32
Interdependent tastes and fashion behavior
Berg, Sanford V.
- In:
The quarterly review of economics and business : …
13
(
1973
)
2
,
pp. 49-58
Persistent link: https://www.econbiz.de/10001900489
Saved in:
33
A study of the predictive ability of market period demand-supply relations for a firm selling fashion products
Dalrymple, Douglas J.
;
Haines jr., George H.
- In:
Applied economics
1
(
1970
)
4
,
pp. 277-285
Persistent link: https://www.econbiz.de/10002044896
Saved in:
34
Beiträge zur Absatz- und Verbrauchsforschung
Bergler, Georg
-
1957
Persistent link: https://www.econbiz.de/10013376399
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->