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~person:"Bruggen, Gerrit van"
~person:"Berger, Jonah"
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Bruggen, Gerrit van
Berger, Jonah
Law, Chun Hung Roberts
17
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
13
Tan, Yong
12
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ECONIS (ZBW)
19
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
4
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
5
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
6
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
7
A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
-
2009
Persistent link: https://www.econbiz.de/10008664824
Saved in:
8
Broadcasting and narrowcasting : how audience size affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
9
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
10
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
11
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
12
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
13
What makes online content viral?
Berger, Jonah
;
Milkman, Katherine L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
Saved in:
14
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
15
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
16
A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
Saved in:
17
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
18
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
19
Viral marketing : what is it, and what are the components of viral success?
Lans, Ralf van der
;
Bruggen, Gerrit van
- In:
The connected customer : the changing nature of …
,
(pp. 257-282)
.
2010
Persistent link: https://www.econbiz.de/10003951895
Saved in:
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