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~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Advertising effects
Viral marketing
343
Virales Marketing
343
Social Web
154
Social web
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93
Internet marketing
92
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79
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41
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40
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30
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26
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24
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Advertising in new formats and media : current research and implications for marketers
2
Always learning
1
Bridging the gap between advertising academia and practice
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Markt- und Branchenentwicklungen im alpinen Tourismus
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Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Pervasive advertising
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ECONIS (ZBW)
11
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1
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
2
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
3
Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt
Bazzi, Marco
- In:
Markt- und Branchenentwicklungen im alpinen Tourismus
,
(pp. 45-51)
.
2017
Persistent link: https://www.econbiz.de/10011666409
Saved in:
4
WOM marketing in social media
López, Manuela
;
Sicilia, María
;
Hidalgo-Alcázar, Carmen
- In:
Advertising in new formats and media : current research …
,
(pp. 149-168)
.
2016
Persistent link: https://www.econbiz.de/10011473406
Saved in:
5
Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
Saved in:
6
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
Saved in:
7
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
Saved in:
8
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
9
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
10
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
11
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
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