//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Musikwirtschaft"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Music industry
5
Musikwirtschaft
5
Music
4
Musik
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Werbung
2
Advertising effects
1
Artist
1
Artists
1
Brand management
1
Buskers
1
Category boundaries
1
Co-branding
1
Consumer behavior
1
Consumer preferences
1
Context effect
1
Cultural markets
1
Death-related effects
1
Donations
1
Entrepreneurship
1
Featuring
1
Field study
1
Fund-raising
1
Fundraising
1
Genre
1
Hot 100
1
Künstler
1
Latent class analysis
1
Markenführung
1
Music business
1
Music consumption
1
Music piracy
1
Nostalgia
1
Pay-what-you-want
1
Product counterfeiting
1
Produktpiraterie
1
Präferenztheorie
1
Publicity
1
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anesbury, Zac
1
Brandes, Leif
1
Bruwer, Johan
1
Davies, Callum
1
Driesener, Carl
1
Franck, Egon
1
Goedertier, Frank
1
Mierisch, Kim Katharina
1
Nanni, Anastasia
1
Nunes, Joseph C.
1
Nüesch, Stephan
1
Ordanin, Andrea
1
Page, Bill
1
Stäbler, Samuel
1
Weijters, Bert
1
Yang, Song
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of cultural economics
34
International journal of arts management
23
Information economics and policy : IEP
20
SpringerLink / Bücher
17
Ökonomie der Musikindustrie
16
www.musikverkaufen.de : die digitale Musikwirtschaft
14
Journal of retailing and consumer services
13
Management decision : MD
13
Musikwirtschaft und Medien : Märkte - Unternehmen - Strategien
13
Journal of business research : JBR
12
Working paper / National Bureau of Economic Research, Inc.
12
Creative industries and developing countries : voice, choice and economic growth
11
NBER working paper series
11
Musikwirtschaft und Medien : Märkte, Unternehmen, Strategien
10
NBER Working Paper
10
Institute for Prospective Technological Studies digital economy working paper
9
Marketing theory
9
Journal of economic behavior & organization : JEBO
8
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
8
Europäische Hochschulschriften / 5
7
International journal of event and festival management
7
International journal of intellectual property management : IJIPM
7
Technological forecasting & social change : an international journal
7
Applied economics letters
6
Arts and the market
6
Gabler Edition Wissenschaft
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The production and consumption of music in the digital age
6
Working paper / International University in Germany, School of Business Administration
6
Business history
5
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
5
CESifo working papers
5
Discussion paper / Centre for Economic Policy Research
5
Industry and innovation
5
Jena economic research papers
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
2
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
3
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
4
Death-related publicity as informational advertising : evidence from the music industry
Brandes, Leif
;
Nüesch, Stephan
;
Franck, Egon
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 143-157
Persistent link: https://www.econbiz.de/10011445962
Saved in:
5
Understanding today's music acquisition mix : a latent class analysis of consumers' combined use of music platforms
Weijters, Bert
;
Goedertier, Frank
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 603-610
Persistent link: https://www.econbiz.de/10011537289
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->