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~isPartOf:"Journal of advertising research"
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Advertising effects
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5
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Werbewirkung
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3
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Becerra, Enrique P.
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Chapa, Sindy
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Ivanic, Aarti S.
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Kohli, Chiranjeev
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Journal of advertising research
Discussion paper series / IZA
95
IZA Discussion Paper
60
NBER working paper series
33
Discussion paper / Centre for Economic Policy Research
28
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
24
NBER Working Paper
23
Working paper / National Bureau of Economic Research, Inc.
23
CESifo working papers
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Economics of education review
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Working paper
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Journal of business research : JBR
20
European journal of international management : EJIM
19
Journal of world business : JWB
19
Labour economics : official journal of the European Association of Labour Economists
16
Higher School of Economics Research Paper
15
International journal of business communication : IJBC ; a publication of the Association of Business Communication
15
Journal of economic behavior & organization : JEBO
15
Advances in educational technologies and instructional design (AETID) book series
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Discussion papers / CEPR
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CESifo Working Paper Series
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International business review : the official journal of the European International Business Academy
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International journal of cross cultural management : CCM
13
International journal of hospitality management
13
The Palgrave handbook of the economics and language
13
Journal of population economics
12
SpringerLink / Bücher
12
GLO discussion paper
11
The economic journal : the journal of the Royal Economic Society
11
The rise of management-speak
11
Economics letters
10
Empirica : journal of european economics
10
Journal of advertising : official publication of the American Academy of Advertising
10
Prizren social science journal
10
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
9
European research studies
9
International journal of business communication : IJBC : a publication of the Association for Business Communication
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Journal of business communication : JBC
9
Journal of human resources : JHR
9
Journal of international management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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1
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
4
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
6
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
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