//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Oliveira, Jorge Henrique Caldeira de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuro-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Neuromarketing
3
Neuroeconomics
2
Neuroscience
2
Neurowissenschaften
2
Neuroökonomie
2
neuromarketing
2
Brand
1
Brand management
1
Business ethics
1
Cognition
1
Consumer behaviour
1
Decision
1
EEG
1
Economic ethics
1
Emotion
1
Entscheidung
1
Ethics
1
Ethik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kognition
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Marketing
1
USA
1
United States
1
Unternehmensethik
1
Wirtschaftsethik
1
affective response
1
brain
1
brand
1
cognitive response
1
consumer behaviour
1
decision-making
1
electrical pulses
1
electroencephalography
1
ethical issues
1
fRMI
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Oliveira, Jorge Henrique Caldeira de
Häusel, Hans-Georg
17
Kenning, Peter
13
Smidts, Ale
8
Hubert, Anita Mirja
7
Plassmann, Hilke
6
Scheier, Christian
6
Schwarz, Elke
6
Briesemeister, Benny B.
5
Gernsheimer, Oliver
5
Möll, Thorsten
5
Raab, Gerhard
5
Schindler, Maik
5
Senior, Carl
5
Venkatraman, Vinod
5
Weber, Bernd
5
Bittner, Gerhard
4
Elger, Christian Erich
4
Klucharev, Vasily
4
Nufer, Gerd
4
Selmer, Werner Klaus
4
Thinius, Jochen
4
Traindl, Arndt
4
Untiedt, Jan
4
Badoc, Michel
3
Bayle-Tourtoulou, Anne-Sophie
3
Boksem, Maarten A. S.
3
Bonga, Wellington Garikai
3
Domning, Marc
3
Dutta, Tanusree
3
Esch, Franz-Rudolf
3
Foxall, Gordon R.
3
Giraldi, Janaina de Moura Engracia
3
Hain, Cornelia
3
Hamelin, Nicolas
3
Held, Dirk
3
Hsu, Ming
3
Hubert, Marco
3
Huettel, Scott A.
3
Lee, Nick
3
Lehmann-Waffenschmidt, Marco
3
more ...
less ...
Published in...
All
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of business innovation and research
1
Journal of management research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of business forecasting and …
9
(
2024
)
3
,
pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
Saved in:
2
Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
Saved in:
3
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->