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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Neuromarketing
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Journal of management research
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Redmarka : revista de marketing aplicado
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dresden Discussion Paper Series in Economics
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Fontys Venlo - publication of applied sciences
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
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A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
2
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
3
A neural predictor of cultural popularity
Berns, Gregory
;
Moore, Sara E.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009548882
Saved in:
4
New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod
;
Clithero, John A.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
Saved in:
5
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
6
Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin
;
Zaichkowsky, Judith Lynne
;
Neuhaus, Carolin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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