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Search: subject_exact:"Nischenmarkt"
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Niche marketing strategy
14
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14
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3
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3
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ECONIS (ZBW)
14
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date (oldest first)
1
Erfolgreiches Nischen-Marketing : Praxisbeispiele und Handlungsempfehlungen der automobilen Klein- und Kleinstserienhersteller
Garbe, Markus
;
Wiesmann, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012052631
Saved in:
2
Online food retailing in Germany : sleeping giant or a niche market?
Danwitz, Simon von
;
Schweiger, Bastian
- In:
Strategy case book
,
(pp. 177-191)
.
2015
Persistent link: https://www.econbiz.de/10011391599
Saved in:
3
Entrepreneurship in small island states and territories
Baldacchino, Godfrey
(
contributor
)
-
2015
-
1. ed.
Persistent link: https://www.econbiz.de/10011295837
Saved in:
4
Protecting indigenous knowledge through geographical indications : a case study of the textile industry in India
Karmakar, Suparna
- In:
Intellectual property for economic development
,
(pp. 120-138)
.
2014
Persistent link: https://www.econbiz.de/10010409081
Saved in:
5
Curated Shopping als Alternative zu ePace getriebenen Category-Killer-Konzepten : ein nachhaltiges Online-Geschäftsmodell am Beispiel von Kaufmann Mercantile
Gyllensvärd, Dominik
;
Kaufmann, Sebastian
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773961
Saved in:
6
Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert
;
Henry, James
;
Cuthert, Ron
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
Saved in:
7
Pursuing the creative : new pathways in the 'economy of wine'
Aylward, David Knox
- In:
International journal of business excellence
4
(
2011
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10008905641
Saved in:
8
25hours Hotels : ein Markenzwerg macht von sich reden
Hoffmann, Christoph
;
Marti, Bruno
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 248-256)
.
2011
Persistent link: https://www.econbiz.de/10008807026
Saved in:
9
Establishing a market niche : the case of Keystrox
Maheshwari, Bharat
;
George, Alexander
;
Maheshwari, Manjari
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 497-509
Persistent link: https://www.econbiz.de/10009354629
Saved in:
10
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
11
Retailers' use of niche marketing in product development
Parrish, Erin
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 546-561
Persistent link: https://www.econbiz.de/10008699349
Saved in:
12
Profightstore.com : developing an on-line store for the niche market
Pejić Bach, Mirjana
;
Pejic-Bach, Miran
- In:
Cases on managing e-services
,
(pp. 76-88)
.
2009
Persistent link: https://www.econbiz.de/10003769500
Saved in:
13
Forage for thought : mobilizing codes in the movement for grass-fed meat and dairy products
Weber, Klaus
;
Heinze, Kathryn L.
;
DeSoucey, Michaela
- In:
Administrative science quarterly : ASQ ; dedicated to …
53
(
2008
)
3
,
pp. 529-567
Persistent link: https://www.econbiz.de/10003810200
Saved in:
14
Strategic niche management for sustainable mobility
Kemp, René
;
Truffer, Bernhard
;
Harms, Sylvia
- In:
Social costs and sustainable mobility : strategies and …
,
(pp. 167-187)
.
2000
Persistent link: https://www.econbiz.de/10001449359
Saved in:
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