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Search: subject_exact:"Nischenstrategie"
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United States
Nischenstrategie
421
Niche marketing strategy
419
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49
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48
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48
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47
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45
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1
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1
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1
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1
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
31
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31
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1
Raising the bar : values-driven niche creation in U.S. bean-to-bar chocolate
Woolley, Jennifer L.
;
Pozner, Jo-Ellen
;
DeSoucey, Michaela
- In:
Strategy Science
7
(
2022
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10013184944
Saved in:
2
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
3
The random long tail and the golden age of television
Waldfogel, Joel
- In:
Innovation policy and the economy
17
(
2017
),
pp. 1-25
Persistent link: https://www.econbiz.de/10011690758
Saved in:
4
Creating shared value as future factor of competition : analysis and empirical evidence
Liel, Benedikt von
-
2016
Persistent link: https://www.econbiz.de/10011411397
Saved in:
5
Application of the long tail economy to the online news market : examining predictors of market performance
Huang, J. Sonia
;
Wang, Wei-Ching
- In:
The journal of media economics
27
(
2014
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011295897
Saved in:
6
A socio-technical perspective on the electrification of the automobile : niche and regime interaction
Dijk, Marc
- In:
International journal of automotive technology and …
14
(
2014
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010394515
Saved in:
7
Cournot and Bertrand competition when advertising rotates demand : the case of Honda and Scion
Temblay, Victor J.
;
Tremblay, Carol Horton
; …
- In:
International journal of the economics of business
20
(
2013
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10009719807
Saved in:
8
The intersection of pop culture and non-traditional sports : an examination of the niche market of quidditch
Cohen, Adam
;
Brown, Brandon
;
Peachey, Jon Welty
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 180-197
Persistent link: https://www.econbiz.de/10009739378
Saved in:
9
Guaranteed tender beef : opportunities and challenges for a differentiated agricultural product
Carriquiri, Miguel
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002417405
Saved in:
10
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
11
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 157-208
Persistent link: https://www.econbiz.de/10009531735
Saved in:
12
Opportunities and challenges in the development of micro-brewing and beer tourism : a preliminay study from Alabama
Alonso, Abel Duarte
- In:
Tourism planning & development
8
(
2011
)
4
,
pp. 415-431
Persistent link: https://www.econbiz.de/10009407594
Saved in:
13
Acquisition of institutional capital by niche agricultural producers
Zhang, Jing
;
VanAuken, Howard E.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10009273854
Saved in:
14
The motivational preferences of consumers attending multiple NCAA wrestling events
Cooper, Coyte G.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10009231839
Saved in:
15
Niche : why the market no longer favours the mainstream
Harkin, James
-
2011
Persistent link: https://www.econbiz.de/10009234856
Saved in:
16
Niche construction, co-evolution and biodiversity
Laland, Kevin N.
;
Boogert, Neeltje J.
- In:
Ecological economics : the transdisciplinary journal of …
69
(
2010
)
4
,
pp. 731-736
Persistent link: https://www.econbiz.de/10003953953
Saved in:
17
Extraordinary pricing of orphan drugs : is it a socially responsible strategy for the US pharmaceutical industry?
Hemphill, Thomas A.
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10003997047
Saved in:
18
Next generation niche markets
Grody, Allan D.
;
Hughes, Peter J.
- In:
Journal / The Capco Institute : journal of financial …
30
(
2010
),
pp. 67-72
Persistent link: https://www.econbiz.de/10008938819
Saved in:
19
Retailers' use of niche marketing in product development
Parrish, Erin
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 546-561
Persistent link: https://www.econbiz.de/10008699349
Saved in:
20
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
21
Forage for thought : mobilizing codes in the movement for grass-fed meat and dairy products
Weber, Klaus
;
Heinze, Kathryn L.
;
DeSoucey, Michaela
- In:
Administrative science quarterly : ASQ ; dedicated to …
53
(
2008
)
3
,
pp. 529-567
Persistent link: https://www.econbiz.de/10003810200
Saved in:
22
Strategie: getarnte Nischenprodukte
Brooks, Jay R.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003443765
Saved in:
23
Von Wal-Mart zu Small-Mart
Shuman, Michael H.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003443780
Saved in:
24
SMS - the niche marketing solution
Toit, Danie Du
- In:
Directory of international direct and e-marketing : a …
,
(pp. 7-10)
.
2003
Persistent link: https://www.econbiz.de/10002241291
Saved in:
25
Media competition and coexistence : the theory of the niche
Dimmick, John W.
-
2003
Persistent link: https://www.econbiz.de/10001665796
Saved in:
26
On the strategic advantage of taking the road less traveled : a study of government licensed venture capital companies, 1976 - 1997
Wei-Skillern, Jane
-
2002
Persistent link: https://www.econbiz.de/10001764806
Saved in:
27
E-commerce in the agribusiness sector : present situation and future trends
Baourakis, G.
;
Daian, G.
- In:
Financial engineering, E-commerce and supply chain
,
(pp. 213-230)
.
2002
Persistent link: https://www.econbiz.de/10001747048
Saved in:
28
Niche market potential : the case of the U.S. craft brewing industry
Bastian, Chris T.
(
contributor
)
- In:
Review of agricultural economics : RAE
21
(
1999
)
2
,
pp. 552-562
Persistent link: https://www.econbiz.de/10001436672
Saved in:
29
Business negotiations : comparing the US-Japan and Canada-Japan experiences
Tung, Rosalie Lam
- In:
The North Pacific triangle : the United States, Japan, …
,
(pp. 140-164)
.
1998
Persistent link: https://www.econbiz.de/10001464039
Saved in:
30
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
Saved in:
31
The strategic options of least-cost, differentiation, and niche
Wright, Peter
- In:
Business horizons
29
(
1986
)
2
,
pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
Saved in:
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