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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of information & knowledge management : JIKM
14
Knowledge and information systems : an international journal
13
Decision support systems : DSS ; the international journal
10
Europäische Hochschulschriften / 5
7
HMD : Praxis der Wirtschaftsinformatik
7
International journal of networking and virtual organisations : IJNVO
7
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Business information systems : 11th international conference, BIS 2008, Innsbruck, Austria, May 5-7, 2008 ; proceedings
5
Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
5
Beiträge zur Gesellschafts- und Bildungspolitik
4
CESifo working papers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of marketing research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
RatSWD working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Advances in human and social aspects of technology (AHSAT) book series
3
Advances in knowledge discovery and management : volume 3 ; [extended and reworked versions of a selection of the best papers that were originally presented in French an the EGC' 2011 conference held in Brest, France, on January 2011]
3
CESifo Working Paper
3
De Gruyter Studium
3
Discussion paper series / IZA
3
ETLA raportit
3
Enterprise information systems
3
Information technology and management
3
International journal of electronic commerce : IJEC
3
Journal of business research : JBR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
3
NBER Working Paper
3
Ohne Bibliothek keine Forschung : das Fachreferat Wirtschaft im Wandel ; 5. Fortbildungstagung für Fachreferentinnen und Fachreferenten der Wirtschaftswissenschaften am 19. - 20. September 2006 in der Universitäts- und Stadtbibliothek Köln in Kooperation mit dem Verein Deutscher Bibliothekare VDB ...
3
Personal information management
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Psychology & marketing
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Schriften zur Informationswissenschaft
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Applied Marketing Science / Angewandte Marketingforschung
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Applied economics
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DGD-Schrift
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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ECONIS (ZBW)
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1
Visualizing asymmetric competition among more than 1,000 products using big search data
Ringel, Daniel M.
;
Skiera, Bernd
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 511-534
Persistent link: https://www.econbiz.de/10011499008
Saved in:
2
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
3
Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho
;
Hanssens, Dominique M.
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 57-74
Persistent link: https://www.econbiz.de/10011658346
Saved in:
4
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
5
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
6
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
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