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~subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Consumer behaviour
Internet marketing
30
Online-Marketing
30
Social Web
22
Social web
22
Konsumentenverhalten
19
Beziehungsmarketing
12
Relationship marketing
12
Brand management
10
Markenführung
10
Brand image
9
Markenimage
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Advertising effects
7
Werbewirkung
7
Advertising
5
Viral marketing
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Virales Marketing
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Werbung
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Brand
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Brand loyalty
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Markenartikel
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Markentreue
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Online retailing
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Online-Handel
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brand loyalty
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social media
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Emotion
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Azar, Salim L.
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Azer, Jaylan
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Jeannot, Florence
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Kay, Samantha
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Lawley, Meredith
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Lee, Daisy
1
Liang, Lan
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Lin, Cheng-Yu
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Lu, Yang
1
Luoma-aho, Vilma
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Machado, Joana César
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Magnoni, Fanny
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Maity, Devdeep
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Munnukka, Juha
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Ng, Peggy M. L.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
168
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
72
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of promotion management : innovations in planning and applied research
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of hospitality management
42
Journal of internet commerce
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
The journal of product & brand management
38
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Technological forecasting & social change : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
The journal of brand management : an international journal
23
Tourism management : research, policies, practice
23
Asia Pacific journal of marketing and logistics
22
Information systems research : ISR
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing intelligence & planning
21
International journal of contemporary hospitality management
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of consumer studies
18
Journal of hospitality marketing & management
18
Journal of promotion management : JPM
18
International journal of technology marketing : IJTMkt
17
Journal of international consumer marketing
17
Journal of management information systems : JMIS
17
Journal of advertising research
16
Journal of consumer marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing management : MM
16
Journal of marketing research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
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ECONIS (ZBW)
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1
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
2
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
3
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
4
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
Saved in:
5
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
6
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
7
Impact of website visual design on user experience and website evaluation : the sequential mediating roles of usability and pleasure
Jongmans, Eline
;
Jeannot, Florence
;
Liang, Lan
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2078-2113
Persistent link: https://www.econbiz.de/10014234289
Saved in:
8
The Internet user relational orientation : towards a better understanding of online browsing behaviour
Agrebi, Meriem
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1374-1408
Persistent link: https://www.econbiz.de/10012695282
Saved in:
9
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
10
Adding "things" to the internet : exploring the spillover effect of technology acceptance
Lu, Yang
;
Papagiannidis, Savvas
;
Alamanos, Eleftherios
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 626-650
Persistent link: https://www.econbiz.de/10012584559
Saved in:
11
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
12
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
13
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
14
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
15
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
16
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
17
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
18
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
19
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
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