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~subject:"Consumer behaviour"
~language:"eng"
~person:"Ahuja, Vandana"
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Consumer behaviour
Internet marketing
14
Online-Marketing
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Beziehungsmarketing
6
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6
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6
Social Web
6
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Ahuja, Vandana
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
12
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
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Rita, Paulo
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Urban, Glen L.
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Akram, Umair
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Jerath, Kinshuk
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Usman, Osly
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Wilbur, Kenneth C.
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Okumus, Fevzi
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Seo, Yuri
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Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
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Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
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Michaelidou, Nina
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Pavlou, Paul A.
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Pelsmacker, Patrick de
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Rahman, Zillur
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International journal of management practice : IJMP
2
International journal of logistics economics and globalisation
1
Journal of internet commerce
1
Journal of targeting, measurement and analysis for marketing
1
Metamorphosis : a journal of management research
1
Transcultural marketing for incremental and radical innovation
1
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1
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
3
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
4
E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
Saved in:
5
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
6
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
Saved in:
7
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
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