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~subject:"Consumer behaviour"
~person:"Urban, Glen L."
~person:"Pavlou, Paul A."
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Consumer behaviour
Online-Marketing
23
Internet marketing
22
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17
Website
8
Social Web
7
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7
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5
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5
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Urban, Glen L.
Pavlou, Paul A.
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
12
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
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10
Rita, Paulo
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Akram, Umair
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Jerath, Kinshuk
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Usman, Osly
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8
Hollebeek, Linda D.
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Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
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Vashisht, Devika
7
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6
Balakrishnan, Janarthanan
6
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
From Little's law to marketing science : essays in honor of John D.C. Little
1
Information systems research : ISR
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
MIS quarterly
1
MIT sloan management review
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ECONIS (ZBW)
17
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Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
2
On the Spillover Effects of Online Product Reviews on Purchases : Evidence from Clickstream Data
Kwark, Young
-
2020
We analyze the spillover effects of the online reviews of other co-visited products on the purchases of a focal product using clickstream data from a large retailer. Drawing upon signaling theory, as online reviews serve as signals, the proposed spillover effects are moderated by: (a) whether...
Persistent link: https://www.econbiz.de/10012855156
Saved in:
3
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
4
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
5
Tempting fate : social media posts, unfollowing, and long-term sales
Wang, Shuting
;
Greenwood, Brad N.
;
Pavlou, Paul A.
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1521-1571
Persistent link: https://www.econbiz.de/10012403979
Saved in:
6
Why Do Online Product Reviews Have a J-Shaped Distribution? Overcoming Biases in Online Word-of-Mouth Communication
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie (Jennifer)
-
2016
Online word-of-mouth communication in the form of product reviews is a major information source for consumers and marketers about product quality. The literature has used the mean of online reviews to predict product sales, assuming that the mean reflects product quality. However, using a...
Persistent link: https://www.econbiz.de/10014149786
Saved in:
7
Consumer Response to Social Media and Online Video Advertising
Liberali, Gui
-
2018
This paper investigates the effectiveness of social media advertising and online video advertising using three large-scale controlled field experiments in the U.S., China and the Netherlands. The study was implemented using a technological approach that allows researchers to combine controls...
Persistent link: https://www.econbiz.de/10012935553
Saved in:
8
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
9
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
10
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
11
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
12
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
13
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
14
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
15
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
16
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
17
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
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