//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
~person:"Bellman, Steven"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Internet marketing
9
Online-Marketing
9
Advertising effects
8
Advertising
6
Konsumentenverhalten
6
Fernsehwerbung
5
Television advertising
5
Werbung
5
Experiment
3
Brand management
2
Eye-tracking
2
Fernsehen
2
Internet
2
Markenführung
2
Perception
2
Television
2
Video advertising
2
Wahrnehmung
2
Attention
1
Brand
1
Brand familiarity
1
Brand image
1
Cause-related advertising
1
Computerspiel
1
Dynamic human-centric communication systems theory
1
Effectiveness
1
Film
1
Information behaviour
1
Informationsverhalten
1
Internet usage
1
Internetnutzung
1
Lab experiments
1
Markenartikel
1
Markenimage
1
Media
1
Media usage
1
Mediennutzung
1
Netherlands
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Bellman, Steven
Wilbur, Kenneth C.
19
Dwivedi, Yogesh Kumar
17
Jerath, Kinshuk
17
Ghose, Anindya
15
Tucker, Catherine
15
Goldfarb, Avi
13
Sayedi, Amin
13
Filieri, Raffaele
12
Ko, Eunju
12
Law, Chun Hung Roberts
11
Lewis, Randall A.
11
Pauwels, Koen
11
Pelsmacker, Patrick de
11
Russo, Antonio
11
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Sahni, Navdeep S.
10
Stephen, Andrew T.
10
Urban, Glen L.
10
Akram, Umair
9
Braun, Michael
9
Choi, Yung Kyun
9
Loureiro, Sandra Maria Correia
9
Michaelidou, Nina
9
Sreejesh, S.
9
Usman, Osly
9
Zhu, Yi
9
Bauer, Hans H.
8
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Duan, Wenjing
8
Hauser, John R.
8
Hollebeek, Linda D.
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Katona, Zsolt
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Luo, Xueming
8
more ...
less ...
Published in...
All
Journal of marketing communications
3
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
8
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
9
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->