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~isPartOf:"Personalwirtschaft : das Magazin für den Job HR"
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Digital platform
16
Digitale Plattform
16
Consumer behaviour
5
E-commerce
5
Electronic Commerce
5
Konsumentenverhalten
5
Share Economy
5
Sharing economy
5
sharing economy
5
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Personalwirtschaft : das Magazin für den Job HR
Journal of marketing
NBER working paper series
64
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Journal of business research : JBR
56
Technological forecasting & social change : an international journal
52
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Information systems research : ISR
39
Transportation research / E : an international journal
37
International journal of production economics
32
Discussion papers / CEPR
29
CESifo working papers
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of management information systems : JMIS
25
European journal of operational research : EJOR
24
Journal of retailing and consumer services
23
Working paper / National Bureau of Economic Research, Inc.
23
International journal of industrial organization
22
NBER Working Paper
22
Springer eBook Collection
21
Internet policy review : journal on internet regulation
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
19
Working paper
19
Working papers / BRIE
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
International journal of production research
18
Management information systems : mis quarterly
17
NET Institute Working Paper
17
Working papers / Harvard Business School, Division of Research
17
Electronic commerce research
16
Tourism management : research, policies, practice
16
International journal of hospitality management
15
New technology, work and employment
15
Journal of competition law & economics
14
Research policy : policy, management and economic studies of science, technology and innovation
14
MIS quarterly
13
Production and operations management : the flagship research journal of the Production and Operations Management Society
13
Strategic management journal
13
Discussion paper series / IZA
12
Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
16
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
4
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
5
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
6
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
7
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
8
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
9
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
10
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
11
Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
Saved in:
12
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
13
Platzhirsche geben den Ton an
Starker, Ingo
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
11
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003769446
Saved in:
14
Die Zeiten des Selbstläufers sind vorbei
Völke, Udo A.
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
1
,
pp. 48-49
Persistent link: https://www.econbiz.de/10003598866
Saved in:
15
Arbeitgeberrechte bei Xing & Co.
Neufeld, Tobias
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
10
,
pp. 61-63
Persistent link: https://www.econbiz.de/10003758191
Saved in:
16
Andere Länder, andere Sitten
Zieris, Dana
- In:
Personalwirtschaft : das Magazin für den Job HR
34
(
2007
)
12
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003587563
Saved in:
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