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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
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45
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25
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
14
Journal of business research : JBR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of business-to-business marketing
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Journal of internet commerce
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of family business management : JFBM
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Journal of international marketing
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of open innovation : technology, market, and complexity
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Journal of personal selling & sales management
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MIS quarterly executive : a research journal devoted to improving practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
3
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
6
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
7
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
8
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
9
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
10
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
11
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
12
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
13
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
14
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
15
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
16
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
17
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
18
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
19
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
20
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
21
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
22
Setting B2B digital marketing in artificial intelligence-based CRMs : a review and directions for future research
Saura, José Ramón
;
Ribeiro Soriano, Domingo
;
Palacios …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 161-178
Persistent link: https://www.econbiz.de/10013206361
Saved in:
23
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
24
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
25
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
26
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
27
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
28
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
29
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
30
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
31
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
32
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
33
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
34
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
35
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
36
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
Saved in:
37
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
38
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
39
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
40
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
41
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
42
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
43
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
44
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
45
The measurement of e-marketing orientation (EMO) in business-to-business markets
Shaltoni, Abdel Monim
;
West, Douglas C.
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1097-1102
Persistent link: https://www.econbiz.de/10008668705
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