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~type_genre:"Article in journal"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
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Search: subject_exact:"Online-Werbung"
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Advertising
Internet marketing
55
Online-Marketing
55
Consumer behaviour
29
Konsumentenverhalten
29
Advertising effects
22
Social Web
22
Social web
22
Werbewirkung
22
Brand management
17
Markenführung
17
Werbung
17
Brand image
10
Markenimage
10
social media
8
Online retailing
6
Online-Handel
6
Facebook
5
Marketing management
5
Marketingmanagement
5
Public relations
5
Sales promotion
5
Verkaufsförderung
5
Viral marketing
5
Virales Marketing
5
Website
5
Öffentlichkeitsarbeit
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Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
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advertising
4
Beziehungsmarketing
3
Fernsehwerbung
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Article in journal
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17
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17
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Ahern, Lee
1
Ahn, Hoyoung
1
An, Soontae
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Chtourou, Saber
1
Dardis, Frank E.
1
Fagerstrøm, Asle
1
Fraustino, Julia
1
Griffin, Jan
1
Harmon-Kizer, Tracy R.
1
Huang, Guanxiong
1
Jin, Hyun Seung
1
Kang, Hannah
1
Karson, Eric
1
Kim, Nam Young
1
Korai, Bernard
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Lee, Yoon-Joo
1
Mahmoud, Ali Bassam
1
Martín-Santana, Josefa D.
1
Menon, R. G. Vishnu
1
Morimoto, Mariko
1
Notarantonio, Elaine M.
1
Petrescu, Maria
1
Quigley, Charles J.
1
Redondo, Ignacio
1
Roux, Amarentia Thérèse
1
Schmierbach, Mike
1
Souiden, Nizar
1
Stuart, Elnora W.
1
Tanyel, Faruk
1
Um, Nam-Nyun
1
Valdimar Sigurdsson
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Van der Waldt, De la Rey
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
10
Journal of marketing
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
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1
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
3
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
4
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
5
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
6
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
7
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
8
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
9
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
10
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
11
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
12
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
13
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
14
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
15
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
16
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
17
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
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