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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
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Handelsmarke
15
Store brand
15
Consumer behaviour
11
Konsumentenverhalten
11
Einzelhandel
9
Retail trade
9
Brand
6
Markenartikel
6
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5
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5
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4
Food retailing
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Retail price
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Brand image
3
Food trade
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Martos-Partal, Mercedes
Grandi, Sebastiano
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Diallo, Mbaye Fall
11
Greenhalgh, Christine
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Ailawadi, Kusum L.
10
Deleersnyder, Barbara
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gómez-Suárez, Mónica
8
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
González-Benito, Óscar
6
Herstein, Ram
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Olbrich, Rainer
6
Rossi, Peter E.
6
Sudhir, K.
6
Zettelmeyer, Florian
6
Baroncelli, Eugenia
5
Beneke, Justin
5
Calvo-Porral, Cristina
5
Dutta, Shantanu
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Inderst, Roman
5
Kaswengi, Joseph
5
Martinelli, Elisa
5
Rogers, Mark
5
Ter Braak, Anne
5
Abril Barrie, Carmen
4
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Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
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Journal of marketing management : MM
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ECONIS (ZBW)
15
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1
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
5
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
6
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
7
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
8
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
9
The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
Saved in:
10
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
11
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
12
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
13
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
14
Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Fornari, Edoardo
;
Grandi, Sebastiano
;
Fornari, Daniele
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 541-554
Persistent link: https://www.econbiz.de/10009492158
Saved in:
15
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
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