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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Herstein, Ram"
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Search: subject_exact:"Own brand"
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Handelsmarke
16
Store brand
16
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
6
Einzelhandel
6
Markenführung
6
Retail trade
6
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5
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private labels
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2004-2006
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Martos-Partal, Mercedes
Herstein, Ram
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Diallo, Mbaye Fall
11
Greenhalgh, Christine
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Ailawadi, Kusum L.
10
Deleersnyder, Barbara
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gómez-Suárez, Mónica
8
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
González-Benito, Óscar
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Olbrich, Rainer
6
Rossi, Peter E.
6
Sudhir, K.
6
Zettelmeyer, Florian
6
Baroncelli, Eugenia
5
Beneke, Justin
5
Calvo-Porral, Cristina
5
Dutta, Shantanu
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Grandi, Sebastiano
5
Inderst, Roman
5
Kaswengi, Joseph
5
Martinelli, Elisa
5
Rogers, Mark
5
Ter Braak, Anne
5
Abril Barrie, Carmen
4
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Marketing letters : a journal of research in marketing
2
Cross cultural management : an international journal
1
EuroMed journal of business
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of business strategy
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
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Psychology & marketing
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Services marketing quarterly
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
16
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1
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
2
The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
;
Bergera, Ron
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
Saved in:
3
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
5
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
6
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
7
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
8
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
9
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
10
The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram
;
Tifferet, Sigal
;
Abrantes, José Luís
; …
- In:
Cross cultural management : an international journal
19
(
2012
)
2
,
pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
Saved in:
11
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
12
Need for cognition as a predictor of store brand preferences
Tifferet, Sigal
;
Herstein, Ram
- In:
EuroMed journal of business
7
(
2012
)
1
,
pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
Saved in:
13
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
14
The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
Saved in:
15
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
16
Launching store brands in emerging markets: resistance crumbles
Herstein, Ram
;
Jaffe, Eugene D.
- In:
Journal of business strategy
28
(
2007
)
5
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
Saved in:
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