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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Game theory
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Internet marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
13
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1
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
3
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
Viral promotional advergames : how intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses
Zhao, Zhenzhen
;
Renard, Damien
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011844956
Saved in:
6
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
7
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
8
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
9
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
10
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
11
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
12
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
13
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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