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Public relations
20
Öffentlichkeitsarbeit
20
Corporate reputation
5
Firmenimage
5
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5
Corporate Social Responsibility
4
Corporate social responsibility
4
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Journal of business strategy
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
SpringerLink / Bücher
84
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate social responsibility and environmental management
43
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Exploring public relations
30
Research
30
Journal of marketing communications
29
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Nonprofit-PR
20
Public Relations
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business horizons
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ECONIS (ZBW)
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1
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
2
Stakeholder dialogue : strategic tool or wasted words?
Guibert, Laetitia
;
Roloff, Julia
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011814462
Saved in:
3
Reputation on the line : the Starbucks cases
Hutt, Roger W.
- In:
Journal of business strategy
37
(
2016
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10011518284
Saved in:
4
Middle market companies : reaching stakeholders through strategic communication
Hutt, Roger W.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10011504049
Saved in:
5
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
6
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
7
The new face of corporate patriotism : does being "local" matter to stakeholders?
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Journal of business strategy
35
(
2014
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10010417452
Saved in:
8
Paying attention and getting attentio : two sides of the communication coin
Martin, Dick
- In:
Journal of business strategy
35
(
2014
)
1
,
pp. 56-58
Persistent link: https://www.econbiz.de/10010245957
Saved in:
9
Taming the amygdala : new tools for crisis management
Hirsch, Peter B.
- In:
Journal of business strategy
35
(
2014
)
1
,
pp. 52-55
Persistent link: https://www.econbiz.de/10010245958
Saved in:
10
Never apologize and never explain
Hirsch, Peter B.
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 49-52
Persistent link: https://www.econbiz.de/10010385659
Saved in:
11
The value of thinking inside out
Martin, Dick
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 46-48
Persistent link: https://www.econbiz.de/10010385660
Saved in:
12
A third dimension to understanding voluntary disclosures
Prince, John Ben
;
Dwivedi, Neeraj
- In:
Journal of business strategy
34
(
2013
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10009790124
Saved in:
13
Put it in writing : business strategy in brief
Martin, Dick
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 40-41
Persistent link: https://www.econbiz.de/10010231594
Saved in:
14
Corporations and social responsibility : NGOs in the ascendancy
Burgos Cáceres, Sigfrido
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10009718469
Saved in:
15
Corporate Facebook pages : when "fans" attack
Champoux, Valerie
;
Durgee, Julia
;
McGlynn, Lauren
- In:
Journal of business strategy
33
(
2012
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10009537297
Saved in:
16
Media analysis : what is it worth?
Dowling, Grahame R.
;
Weeks, Warren
- In:
Journal of business strategy
32
(
2011
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008857558
Saved in:
17
The power of vision : statements that resonate
Kantabutra, Sooksan
;
Avery, Gayle C.
- In:
Journal of business strategy
31
(
2010
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003940142
Saved in:
18
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L.
;
Martinez, Eric R.
;
Quinlan, Kevin B.
- In:
Journal of business strategy
29
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003772784
Saved in:
19
Google in China: government censorship and corporate reputation
O'Rourke, James S.
;
Harris, Brynn
;
Ogilvy, Allison
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003487023
Saved in:
20
Tradition and innovation: the China business communication study
Goodman, Michael B.
;
Wang, Jay
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003487034
Saved in:
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