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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Discussion paper series / IZA
269
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193
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1
Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
4
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
5
Preference learning and demand forecast
Cao, Xinyu
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10012493317
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6
Temporal reframing and participation in a savings program : a field experiment
Hershfield, Hal E.
;
Shu, Stephen
;
Benartzi, Shlomo
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1039-1051
Persistent link: https://www.econbiz.de/10012405724
Saved in:
7
No substitute for the real thing : the importance of in-context field experiments in fundraising
Goswami, Indranil
;
Urminsky, Oleg
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10012405726
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8
Name similarity encourages generosity : a field experiment in email personalization
Munz, Kurt P.
;
Jung, Minah H.
;
Alter, Adam L.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1071-1091
Persistent link: https://www.econbiz.de/10012405728
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9
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
10
Examining salesperson effort allocation in teams : a randomized field experiment
Li, Jia
;
Lim, Noah
;
Chen, Hua
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1122-1141
Persistent link: https://www.econbiz.de/10012405750
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11
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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12
Optimizing price menus for duration discounts : a subscription selectivity field experiment
Tian, Longxiu
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1181-1198
Persistent link: https://www.econbiz.de/10012405762
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13
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 465-486
Persistent link: https://www.econbiz.de/10012294674
Saved in:
14
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
15
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
Saved in:
16
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
17
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
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18
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
Saved in:
19
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
20
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
Saved in:
21
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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22
Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen
;
Lewis, Michael
;
Cryder, Cynthia
;
Sprigg, Jim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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23
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
24
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
25
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
26
Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
Saved in:
27
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
28
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
29
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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