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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Perception
15
Wahrnehmung
15
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
5
Markenimage
5
Advertising effects
4
China
4
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4
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2
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Balaji, M. S.
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Ding, Zhihua
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Fan, Jiao
1
Fratocchi, Luciano
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Gao, Zhihong
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Grace, Debra
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Hong, You Jeong
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Jha, Subhash
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Mou, Yupeng
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Pace, Stefano
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
95
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
42
International journal of selection and assessment
38
Tourism management : research, policies, practice
37
Journal of business ethics : JOBE
34
SpringerLink / Bücher
33
NBER working paper series
32
International journal of consumer studies
30
Working paper / National Bureau of Economic Research, Inc.
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
28
Discussion paper / Centre for Economic Policy Research
27
Journal of travel and tourism marketing
27
Psychology & marketing
27
Journal of Product & Brand Management
26
NBER Working Paper
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
CESifo working papers
24
Working papers / Harvard Business School, Division of Research
24
Journal of Consumer Marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Academy of Management journal : AMJ
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Research
21
Journal of Services Marketing
20
Tourism management perspectives : TMP
20
Marketing letters : a journal of research in marketing
19
Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
International Journal of Contemporary Hospitality Management
17
Journal of business and psychology
17
European Journal of Marketing
16
Journal of behavioral decision making
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ECONIS (ZBW)
15
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
5
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
6
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
9
From resentment to excitement : Australasian students' perception towards a sales career
Handley, Brian
;
Shanka, Tekle
;
Rabbanee, Fazlul K.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1178-1197
Persistent link: https://www.econbiz.de/10011796589
Saved in:
10
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
11
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
12
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
13
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
14
Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.
;
Raghavan, Srividya
;
Jha, Subhash
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
Saved in:
15
Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun
;
Sternquist, Brenda J.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
Saved in:
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