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Search: subject_exact:"Personalized advertising"
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Direct marketing
1,470
Direktmarketing
1,470
Deutschland
310
Germany
307
Consumer behaviour
257
Konsumentenverhalten
257
Advertising effects
168
Theorie
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Theory
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Beziehungsmarketing
162
Relationship marketing
162
Online-Marketing
156
Werbung
148
Internet marketing
147
Advertising
146
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USA
141
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140
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Marketingmanagement
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Pharmaindustrie
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71
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59
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59
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51
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48
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46
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Social web
46
Marktforschung
42
Market research
41
E-Mail
40
Online retailing
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Online-Handel
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Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
15
Franses, Philip Hans
13
Belz, Christian
11
Donkers, Bas
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Wirtz, Bernd W.
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
Ahrens, Michael
4
Barringer, Jochen
4
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Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost / Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europarat
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Betriebstechnik und Bauforschung
1
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Published in...
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Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
1,478
EconStor
1
RePEc
1
Showing
31
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40
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31
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
32
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
33
Covid-19, disrupted vegetable supply chain and direct marketing : experiences from India
Tripathi, Amarnath
;
Bharti, Nisha
;
Sardar, Sucheta
; …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013536202
Saved in:
34
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
35
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
36
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
37
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
38
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
39
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
40
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
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