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subject:"Marktsegmentierung"
~subject:"Relationship marketing"
~subject:"Konsumentenverhalten"
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Marktsegmentierung
Relationship marketing
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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2
Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Mora, Elisabeth
;
Vila, Natalia
- In:
Total quality management & business excellence
31
(
2020
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10012256609
Saved in:
3
Dogs have masters, cats have staff : consumers' psychological ownership and their economic valuation of pets
Kirk, Colleen P.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 306-318
Persistent link: https://www.econbiz.de/10012023639
Saved in:
4
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
5
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
6
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
7
"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
Saved in:
8
Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
Saved in:
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