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subject:"Marktsegmentierung"
~subject:"pets"
~type_genre:"Article in journal"
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Marktsegmentierung
pets
Pets
14
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Consumer behaviour
5
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USA
5
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5
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3
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Boya, Unal O.
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Journal of targeting, measurement and analysis for marketing
2
Journal of marketing
1
Journal of poverty : innovations on social, political & economic inequalities
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Psychology of leaders and leadership : the official journal of the Society of Psychologists in Leadership
1
Total quality management & business excellence
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ECONIS (ZBW)
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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2
Pets at work : effects on social responsibility perception and organizational commitment
Sousa, Cátia
;
Esperança, Juliana
;
Gonçalves, Gabriela
- In:
Psychology of leaders and leadership : the official …
25
(
2022
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10013348400
Saved in:
3
Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Mora, Elisabeth
;
Vila, Natalia
- In:
Total quality management & business excellence
31
(
2020
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10012256609
Saved in:
4
The perceived costs and benefits of pet ownership for homeless people in the UK : practical costs, psychological benefits and vulnerability
Howe, Lara
;
Easterbrook, Matthew J.
- In:
Journal of poverty : innovations on social, political & …
22
(
2018
)
4/6
,
pp. 486-499
Persistent link: https://www.econbiz.de/10012130483
Saved in:
5
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
6
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
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