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type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~isPartOf:"Journal of retailing"
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Low-cost strategy
13
Niedrigpreisstrategie
13
Consumer behaviour
8
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8
Experiment
4
Garantie
4
Sales promotion
4
Verkaufsförderung
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Journal of retailing
Journal of air transport management
145
Transportation research / E : an international journal
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Tourism management : research, policies, practice
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Journal of retailing and consumer services
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Journal of business research : JBR
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Tourism economics : the business and finance of tourism and recreation
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Journal of revenue and pricing management
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Journal of marketing research : JMR
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Handbook of low cost airlines : strategies, business processes and market environment
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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The international journal of human resource management
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International journal of industrial organization
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Marketing letters : a journal of research in marketing
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Harvard business review : HBR
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research in transportation economics
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Retail supply chain management : quantitative models and empirical studies
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Advances in airline economics : competition policy and antitrust
3
Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
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European research studies
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Harvard-Business-Manager : das Wissen der Besten
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International journal of hospitality management
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International journal of production economics
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International journal of revenue management : IJRM
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
13
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
Vulnerability to low-price signals : an experimental study of the effectiveness of genuine and deceptive signals
Dutta, Sujay
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 156-167
Persistent link: https://www.econbiz.de/10009513137
Saved in:
6
It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik
;
Coulter, Keith S.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
Saved in:
7
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
8
Price-matching guarantees with endogenous search : a market experiment approach
Hong, Yuan
;
Krishna, Aradhna
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10009240263
Saved in:
9
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
Saved in:
10
An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
Saved in:
11
The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon
;
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
Saved in:
12
The role of warehouse club membership fee in retail competition
Kim, Sang-hoon
;
Choi, S. Chan
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003452384
Saved in:
13
Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika
;
Walters, Rockney G.
;
MacKenzie, …
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
Saved in:
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