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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"Corporate Identity und Corporate Design : neues Kompendium"
~isPartOf:"Psychology & marketing"
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Produktgestaltung
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Beiträge zum Produkt-Marketing
Corporate Identity und Corporate Design : neues Kompendium
Psychology & marketing
International journal of product development : IJPD
154
International journal of production research
152
International journal of production economics
65
IEEE transactions on engineering management : EM
48
The journal of product innovation management : an international publication of the Product Development & Management Association
48
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Management Science
19
Creativity and innovation management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Working papers / Harvard Business School, Division of Research
15
CORE discussion paper : DP
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.
;
Blijlevens, Janneke
;
Hekkert, Paul
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
Saved in:
2
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
3
Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao
;
Bai, Xiaofei
;
Ma, Zengguang
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
Saved in:
4
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
5
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
6
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
7
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
8
Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
Saved in:
9
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
10
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
11
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
12
To be or not to be in thrall to the march of smart products
Schweitzer, Fiona
;
Hende, Ellis van den
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 830-842
Persistent link: https://www.econbiz.de/10011595464
Saved in:
13
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
14
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
15
Brand identification by product design : the impact of evaluation mode and familiarity
Herm, Steffen
;
Möller, Jana
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10010465123
Saved in:
16
Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
Saved in:
17
Product design : preference for rounded versus angular design elements
Westerman, Steve J.
;
Gardner, Peter H.
;
Sutherland, Ed J.
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 595-605
Persistent link: https://www.econbiz.de/10009575071
Saved in:
18
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
19
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
20
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
21
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
22
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
23
Humor ist nichts zum Lachen
Manss, Thomas
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 22-31)
.
2007
Persistent link: https://www.econbiz.de/10003621685
Saved in:
24
"Alles soll so einfach wie möglich sein, aber nicht einfacher"
Baumann, Barbara
;
Baumann, Gerd
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 32-37)
.
2007
Persistent link: https://www.econbiz.de/10003621698
Saved in:
25
Die Vitalität der Konsequenz
Koch, Claus
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 38-45)
.
2007
Persistent link: https://www.econbiz.de/10003621706
Saved in:
26
Eine Kuh ist eine Kuh
Baur, Ruedi
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 46-49)
.
2007
Persistent link: https://www.econbiz.de/10003621718
Saved in:
27
Merkwert Marke
Beyrow, Matthias
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 52-61)
.
2007
Persistent link: https://www.econbiz.de/10003621838
Saved in:
28
Corporate Typography : jeder Marke die passende Schrift
Spiekermann, Erik
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 62-73)
.
2007
Persistent link: https://www.econbiz.de/10003621844
Saved in:
29
Visuelle Programme : Corporate Codes
Djokic, Danijela
;
Grothmaak, Martin
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 74-87)
.
2007
Persistent link: https://www.econbiz.de/10003621854
Saved in:
30
Corporate Motion und Sound
Strack, Wolfgang
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 88-99)
.
2007
Persistent link: https://www.econbiz.de/10003621870
Saved in:
31
Show : don't tell
Daldrop, Norbert W.
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 100-107)
.
2007
Persistent link: https://www.econbiz.de/10003621879
Saved in:
32
Corporate Mediaspace : von der Erscheinung zur Vorstellung
Hundt, Thomas
;
Zirngibl, Ingo
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 108-119)
.
2007
Persistent link: https://www.econbiz.de/10003621906
Saved in:
33
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
34
Longlife : zur Umsetzung einer zeitinvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10004792617
Saved in:
35
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
36
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
37
Der Einfluß der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10004080373
Saved in:
38
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
39
Zeichen als Mittel der Produktgestaltung
Welbers, Georg
-
1996
Persistent link: https://www.econbiz.de/10008729882
Saved in:
40
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10008729883
Saved in:
41
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10008729884
Saved in:
42
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10004301803
Saved in:
43
Zeichen als Mittel der Produktgestaltung
Welbers, Georg
-
1996
Persistent link: https://www.econbiz.de/10004308163
Saved in:
44
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10004308167
Saved in:
45
Produktsprache - Verständlichkeit des Umgangs mit Produkten durch Produktgestaltung
Reinmöller, Patrick
-
1995
Persistent link: https://www.econbiz.de/10000550524
Saved in:
46
Produktsprache : Verständlichkeit des Umgangs mit Produkten durch Produktgestaltung
Reinmöller, Patrick
-
1995
Persistent link: https://www.econbiz.de/10004568686
Saved in:
47
Archetypen von Produkten
Gladbach, Martina
-
1994
Persistent link: https://www.econbiz.de/10008730122
Saved in:
48
Integriertes Designmanagement
Spies, Heinrich
-
1993
Persistent link: https://www.econbiz.de/10000374364
Saved in:
49
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10004145557
Saved in:
50
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10013432040
Saved in:
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