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Product design
24
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Journal of marketing research : JMR
Harvard business review : HBR
International journal of production research
157
International journal of product development : IJPD
154
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Strategic Direction
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Management Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International Journal of Operations & Production Management
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
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1
The chairman of Ryohin Keikaku on charting Muji’s global expansion
Kanai, Masaaki
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011795109
Saved in:
2
How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra
;
Ignatius, Adi
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
Saved in:
3
How Samsung became a design powerhouse
Yu, Yŏng-jin
;
Kim, Kyungmook
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 72-78
Persistent link: https://www.econbiz.de/10011340319
Saved in:
4
Design thinking comes of age
Kolko, Jon
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 66-71
Persistent link: https://www.econbiz.de/10011340322
Saved in:
5
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
6
Intuit's CEO on building a design-driven company
Smith, Brad
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 35-38
Persistent link: https://www.econbiz.de/10010479345
Saved in:
7
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
8
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
9
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
10
The innovation catalysts
Martin, Roger L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 82-87
Persistent link: https://www.econbiz.de/10009233229
Saved in:
11
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
12
Why dinosaurs will keep ruling the auto industry
Macduffie, John Paul
;
Fujimoto, Takahiro
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 23-25
Persistent link: https://www.econbiz.de/10003981123
Saved in:
13
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
14
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
Saved in:
15
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
16
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
17
Design thinking
Brown, Tim
- In:
Harvard business review : HBR
86
(
2008
)
6
,
pp. 84-92
Persistent link: https://www.econbiz.de/10003733085
Saved in:
18
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
19
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
20
Are your engineers talking to one another when they should? : cost overruns, schedule slippage, and quality problems often result from a failure to provide timely information of re...
Sosa, Manuel E.
;
Eppinger, Steven D.
;
Rowles, Craig M.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 133-142
Persistent link: https://www.econbiz.de/10003568991
Saved in:
21
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
Saved in:
22
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
23
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
24
Product liability : you're more exposed than you think
Manley, Marisa
- In:
Harvard business review : HBR
65
(
1987
)
5
,
pp. 28-40
Persistent link: https://www.econbiz.de/10001031325
Saved in:
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