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Search: subject_exact:"Product design"
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Product design
12
Produktgestaltung
12
Market research
7
Marktforschung
7
Consumer behaviour
6
Konsumentenverhalten
6
Experiment
3
Conjoint analysis
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12
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Dahl, Darren W.
2
Hagtvedt, Henrik
2
Luo, Lan
2
Patrick, Vanessa M.
2
Havlena, William J.
1
Hoeffler, Steve
1
Holbrook, Morris B.
1
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Kohli, Rajeev
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1
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Journal of marketing research : JMR
International journal of production research
157
International journal of product development : IJPD
140
International journal of production economics
68
IEEE transactions on engineering management : EM
48
The journal of product innovation management : an international publication of the Product Development & Management Association
48
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Journal of business research : JBR
35
International journal of product lifecycle management : IJPLM
34
European journal of operational research : EJOR
31
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Strategic Direction
21
The journal of industrial economics
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
International journal of technology management : IJTM
19
Management Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International Journal of Operations & Production Management
17
International journal of productivity and quality management : IJPQM
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
International journal of six sigma and competitive advantage : IJSSCA
15
Journal of fashion marketing and management
15
California management review
14
International journal of agile systems and management : IJASM
14
Manufacturing & service operations management : M & SOM
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
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ECONIS (ZBW)
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1
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
2
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
3
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
4
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
5
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
6
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
9
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
10
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
11
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
12
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
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