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~subject:"Marktforschung"
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Search: subject_exact:"Product information"
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Marktforschung
Product information
651
Produktinformation
608
Consumer behaviour
412
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402
Online retailing
104
Online-Handel
104
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86
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Journal of marketing research : JMR
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
1
Information systems research : ISR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
14
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1
Information as a market product and information markets
Zielińska, Anetta
- In:
Czech journal of social sciences, business and …
5
(
2016
)
4
,
pp. 31-38
Persistent link: https://www.econbiz.de/10011639083
Saved in:
2
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
3
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
4
Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
Saved in:
5
Children's use of on-package nutritional claim information
Miller, Elizabeth G.
;
Seiders, Kathleen
;
Kenny, Maureen
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009260931
Saved in:
6
The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish
;
Khare, Adwait
;
Ghosh Chowdhury, Tilottama
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
Saved in:
7
Assessing screening and evaluation decision support systems : a resource-matching approach
Tan, Chuan-hoo
;
Teo, Hock-hai
;
Benbasat, Izak
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003995770
Saved in:
8
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
9
Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Rose, Susan
;
Samouel, Phillip
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10003831037
Saved in:
10
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Saved in:
11
Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael
;
Schwindt, Wolfram
;
Kugel, Harald
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 299-345)
.
2007
Persistent link: https://www.econbiz.de/10003513093
Saved in:
12
Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne
;
Tien, Matthias
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 493-514)
.
2007
Persistent link: https://www.econbiz.de/10003513192
Saved in:
13
A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 215-236)
.
2007
Persistent link: https://www.econbiz.de/10003531955
Saved in:
14
Analysis of means-end chain data in marketing research
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 12-20
Persistent link: https://www.econbiz.de/10003622896
Saved in:
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