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person:"Cooper, Robert G."
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Product management
7
Produktmanagement
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Innovation
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Erfolgsfaktor
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Cooper, Robert G.
Herrmann, Andreas
24
Pepels, Werner
20
Huber, Frank
18
Melitz, Marc J.
15
Bernard, Andrew B.
14
Harkonen, Janne
12
Mayer, Thierry
12
Gaubinger, Kurt
10
Haapasalo, Harri
9
Ottaviano, Gianmarco I. P.
8
Schott, Peter K.
8
Wildemann, Horst
8
Albers, Sönke
7
Aumayr, Klaus J.
7
Gierl, Heribert
7
Homburg, Christian
7
Kumar, Vineet
7
Tolonen, Arto
7
Werani, Thomas
7
Immonen, Anselmi
6
Okubo, Toshihiro
6
Rabl, Michael
6
Redding, Stephen
6
Rubik, Frieder
6
Bauer, Hans H.
5
Eckel, Carsten
5
Eppinger, Steven D.
5
Görg, Holger
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Haines, Steven
5
Hofbauer, Günter
5
Kahn, Kenneth B.
5
Kairies, Peter
5
Keller, Kevin Lane
5
Kneller, Richard
5
Kotulla, Thomas
5
Srinivasan, Kannan
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Sääksvuori, Antti
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Blonigen, Bruce A.
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Marketing-mix strategies - product strategy and promotion strategy
1
The PDMA handbook of new product development
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
2
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
3
Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
4
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
Saved in:
5
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
Saved in:
6
Product leadership : creating and launching superior new products
Cooper, Robert G.
-
1999
Persistent link: https://www.econbiz.de/10001404976
Saved in:
7
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
1998
Persistent link: https://www.econbiz.de/10000987898
Saved in:
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