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~person:"Schmitz, Gertrud"
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Search: subject_exact:"Product-service system"
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Bundling strategy
17
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17
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7
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Schmitz, Gertrud
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Gebauer, Heiko
32
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26
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25
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25
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
17
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17
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
4
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
5
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
6
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
7
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
8
Preispolitik für hybride Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 89-108)
.
2011
Persistent link: https://www.econbiz.de/10009502051
Saved in:
9
Markenpolitik für hybride Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 71-87)
.
2011
Persistent link: https://www.econbiz.de/10009502054
Saved in:
10
Kommunikationspolitik für hybridge Produkte
Schmitz, Gertrud
;
Modlich, Stephanie
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 51-69)
.
2011
Persistent link: https://www.econbiz.de/10009502056
Saved in:
11
Der wahrgenommene Wert hybrider Produkte als Ziel der Positionierung
Schmitz, Gertrud
;
Modlich, Stephanie
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 47-50)
.
2011
Persistent link: https://www.econbiz.de/10009502059
Saved in:
12
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
13
Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 661-670
Persistent link: https://www.econbiz.de/10009273128
Saved in:
14
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
Saved in:
15
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
16
Wettbewerbsprofilierung mittels hybrider Produkte
Schmitz, Gertrud
;
Modlich, Stephanie
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
5
,
pp. 53-56
Persistent link: https://www.econbiz.de/10003761313
Saved in:
17
Die Ermittlung der Kundenanforderungen an industrielle Dienstleistungen
Schmitz, Gertrud
- In:
Zeitschrift für Planung : ZP
11
(
2000
)
2
,
pp. 195-215
Persistent link: https://www.econbiz.de/10001499027
Saved in:
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