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~type_genre:"Aufsatz im Buch"
~subject:"Beziehungsmarketing"
~subject:"Verpackung"
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Multisensory packaging : designing new product experiences
6
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Managing consumer services : factory or theater?
2
Marketing im gesellschaftlichen Dialog
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Software for people : fundamentals, trends and best practices
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
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Engaging consumers through branded entertainment and convergent media
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
1
Product experience
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Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
1
Sensory marketing : research on the sensuality of products
1
Studies on interdisciplinary economics and business ; Volume 1
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The Routledge companion to consumer behavior
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The silver market phenomenon : business opportunities in an era of demographic change
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Top pay and performance : international and strategic approach
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
Saved in:
2
Innovating in design and packaging : implications for the environment
Ieva, Marco
;
D'Attoma, Ida
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 127-133)
.
2022
Persistent link: https://www.econbiz.de/10013281292
Saved in:
3
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
4
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
Saved in:
5
Tactile/haptic aspects of multisensory packaging design
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 127-159)
.
2019
Persistent link: https://www.econbiz.de/10011958988
Saved in:
6
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
Saved in:
7
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
Saved in:
8
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
Saved in:
9
Sonic packaging : how packaging sounds influence multisensory product evaluation
Wang, Qian Janice
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 103-125)
.
2019
Persistent link: https://www.econbiz.de/10011959017
Saved in:
10
Customer focused new product design process
Yalcin, Selcuk
-
2018
Persistent link: https://www.econbiz.de/10012061974
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11
Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
Knödler, Hermann
;
Martach, Swantje
- In:
Die informatisierte Service-Ökonomie : Veränderungen …
,
(pp. 155-181)
.
2018
Persistent link: https://www.econbiz.de/10011903588
Saved in:
12
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
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13
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
14
Soziale Produktattribute in der Produktpolitik
Mirkovic, Mario
;
Weber, Torsten
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 181-195)
.
2015
Persistent link: https://www.econbiz.de/10011290672
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15
The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
Saved in:
16
Customer experience and service design
Karmarkar, Uday S.
;
Karmarkar, Uma R.
- In:
Managing consumer services : factory or theater?
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010478145
Saved in:
17
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
18
User experience and user-centered design at DATEV eG
Schubert, Ulf
;
Groß, Martin
;
Pötzsch, Stefanie
- In:
Software for people : fundamentals, trends and best …
,
(pp. 169-180)
.
2012
Persistent link: https://www.econbiz.de/10010440916
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19
User-centered design : why and how to put users first in software development
Wallach, Dieter
;
Scholz, Sebastian C.
- In:
Software for people : fundamentals, trends and best …
,
(pp. 11-38)
.
2012
Persistent link: https://www.econbiz.de/10010440924
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20
Engineer-to-order : a maturity concurrent engineering best practice in improving supply chains
Addo-Tenkorang, Richard
;
Eyob, Ephrem
- In:
Customer-oriented global supply chains : concepts for …
,
(pp. 112-128)
.
2012
Persistent link: https://www.econbiz.de/10009529688
Saved in:
21
Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
Saved in:
22
Persona : a method to produce representations focused on consumers' needs
Brangier, Eric
;
Bornet, Corinne
-
2011
Persistent link: https://www.econbiz.de/10009756421
Saved in:
23
Needs analysis : or, how do you capture, represent, and validate user requirements in a formal manner/notation before design
Smith, K. Tara
-
2011
Persistent link: https://www.econbiz.de/10009756700
Saved in:
24
Universal design : empathy and affinity
Torrens, George Edward
-
2011
Persistent link: https://www.econbiz.de/10009756710
Saved in:
25
Building empathy with the user
Moody, Louise
;
Mackie, Elaine
;
Davies, Sarah
-
2011
Persistent link: https://www.econbiz.de/10009757182
Saved in:
26
Ergonomics of packaging
Zunjic, Aleksandar
-
2011
Persistent link: https://www.econbiz.de/10009757186
Saved in:
27
Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
Saved in:
28
Variety is the spice of life : how design diversity can enhance profitability
Moos, Gloria
- In:
Profiting from diversity : the business advantages and …
,
(pp. 119-134)
.
2010
Persistent link: https://www.econbiz.de/10003919103
Saved in:
29
Design diversity : the organisational obstacles
Moss, Gloria
- In:
Profiting from diversity : the business advantages and …
,
(pp. 149-170)
.
2010
Persistent link: https://www.econbiz.de/10003919111
Saved in:
30
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
31
Geometry in the marketplace
Greenleaf, Eric A.
;
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 113-142)
.
2008
Persistent link: https://www.econbiz.de/10009260342
Saved in:
32
Disabled persons as lead users for silver market customers
Helminen, Pia
- In:
The silver market phenomenon : business opportunities …
,
(pp. 85-102)
.
2008
Persistent link: https://www.econbiz.de/10003748514
Saved in:
33
The mediating effect of the appearance of nondurable consumer goods and their packaging on consumer behavior
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Product experience
,
(pp. 581-602)
.
2008
Persistent link: https://www.econbiz.de/10003724715
Saved in:
34
Produktverpackung : das fünfte Element im Marketing-Mix
Langner, Tobias
;
Esch, Franz-Rudolf
;
Kühn, Jochen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 285-314)
.
2009
Persistent link: https://www.econbiz.de/10003766067
Saved in:
35
Produkten ein Gesicht geben : die Verpackung als zu gestaltendes Element im Marketing
Buch, Ute von
-
2007
Persistent link: https://www.econbiz.de/10003666730
Saved in:
36
Market-oriented airline service design
Schön, Cornelia
- In:
Operations research proceedings 2006 : selected papers …
,
(pp. 361-366)
.
2007
Persistent link: https://www.econbiz.de/10003471360
Saved in:
37
Design und Verpackung
Koppelmann, Udo
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 119-139)
.
2007
Persistent link: https://www.econbiz.de/10003510453
Saved in:
38
Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
Saved in:
39
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
40
Virtuelle Welten virtuos genutzt: 3D-Verpackungstests zur optimalen Nutzung knapper Ressourcen
Horst, Bruno
;
Berneburg, Alma
- In:
Recht - Personal - Ökologie - Unternehmung : …
,
(pp. 287-308)
.
2006
Persistent link: https://www.econbiz.de/10003358892
Saved in:
41
Designing reward packages
McClune, Don
- In:
Top pay and performance : international and strategic …
,
(pp. 120-156)
.
2005
Persistent link: https://www.econbiz.de/10002685093
Saved in:
42
Co-Design : Integration des Kunden in die Wertschöpfungskette
Wehrli, Hans Peter
;
Heiniger, Yvonne
- In:
Electronic Services
,
(pp. 209-223)
.
2002
Persistent link: https://www.econbiz.de/10001652820
Saved in:
43
Product and package testing
Moskowitz, Howard R.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 519-550)
.
2000
Persistent link: https://www.econbiz.de/10001611262
Saved in:
44
Verpackungsdesign als Erfolgsfaktor der Marke
Linxweiler, Richard
- In:
Verpackung - Medium im Trend der Wünsche : …
,
(pp. 178-179)
.
1998
Persistent link: https://www.econbiz.de/10001305290
Saved in:
45
Produktentwicklung im Dialog mit Konsumenten
Raabe, Thorsten
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 267-280)
.
1996
Persistent link: https://www.econbiz.de/10001293762
Saved in:
46
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
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