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Search: subject_exact:"Public sector marketing"
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Nonprofit marketing
32
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32
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11
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8
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8
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Kotler, Philip
3
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Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
The development of marketing theory and its philosophical underpinnings
2
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ECONIS (ZBW)
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1
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
2
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
3
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
4
The marketing of non-profit making organisations : a preliminary report
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003717381
Saved in:
5
The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen
-
2008
Persistent link: https://www.econbiz.de/10003717429
Saved in:
6
Intersector transfer of marketing knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
Saved in:
7
Nonprofit marketing : the key to marketing's "mid-life crisis"?
Clarke, Peter
;
Mount, Peter
-
2008
Persistent link: https://www.econbiz.de/10003717498
Saved in:
8
The relationship between resource dependence and market orientation : the specific case of non-profit organisations
Macedo, Isabel Maria
;
Pinho, José Carlos
-
2008
Persistent link: https://www.econbiz.de/10003717502
Saved in:
9
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
Saved in:
10
Marketing planning in the public and non-profit sectors
Cousins, Laura
-
2008
Persistent link: https://www.econbiz.de/10003717512
Saved in:
11
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
12
Operationalizing the marketing concept in the nonprofit sector
Sargeant, Adrian
;
Foreman, Susan
;
Liao, Mei-Na
-
2008
Persistent link: https://www.econbiz.de/10003717527
Saved in:
13
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
14
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv
;
Ruvio, Ayalla
;
Vigoda-Gadot, Eran
; …
-
2008
Persistent link: https://www.econbiz.de/10003717545
Saved in:
15
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
16
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
Saved in:
17
Marketing in the public sector : towards a typology of public services
Laing, Angus
-
2008
Persistent link: https://www.econbiz.de/10003717572
Saved in:
18
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
19
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
Saved in:
20
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
21
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
22
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
Saved in:
23
The marketing of political candidates
Shama, Avraham
-
2008
Persistent link: https://www.econbiz.de/10003717595
Saved in:
24
Marketing the political product
Reid, David McHardy
-
2008
Persistent link: https://www.econbiz.de/10003717597
Saved in:
25
Political marketing : structure and process
Butler, Patrick
;
Collins, Neil
-
2008
Persistent link: https://www.econbiz.de/10003717598
Saved in:
26
Political marketing : vive la différence!
Lock, Andrew
;
Harris, Phil
-
2008
Persistent link: https://www.econbiz.de/10003717599
Saved in:
27
Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
-
2008
Persistent link: https://www.econbiz.de/10003717709
Saved in:
28
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
29
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
30
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
Saved in:
31
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
32
Broadening the concept of marketing : too far
Luck, David J.
-
2008
Persistent link: https://www.econbiz.de/10003609474
Saved in:
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