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subject:"Konsumentenverhalten"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Qualität von Produkten"
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Konsumentenverhalten
Product quality
30
Produktqualität
30
Consumer behaviour
20
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Preis
4
Price
4
Dienstleistungsqualität
3
Market research
3
Marktforschung
3
Perceived quality
3
Perception
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Service quality
3
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Wahrnehmung
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Advertising
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Beziehungsmarketing
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Brand management
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Designation of origin
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Film industry
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Filmwirtschaft
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Herkunftsbezeichnung
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Low-cost strategy
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Markenführung
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Productivity
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Produktivität
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Theorie
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Viral marketing
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Virales Marketing
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Addis, Michela
1
Baltas, George
1
Bhargave, Rajesh
1
Borges, Adilson
1
Brunner-Sperdin, Alexandra
1
Cai, Gangshu
1
Carlson, Jay P.
1
Chang, Chia-jung
1
Efendić, Emir
1
Fang, Xiang
1
Frankwick, Gary L.
1
Gammoh, Bashar S.
1
Golmohammadi, Alireza
1
Goukens, Caroline
1
Gupta, Akash
1
Holbrook, Morris B.
1
Jang, Sungha
1
Kapitan, Sommer
1
Keller, Kevin Lane
1
Kroll, Eike B.
1
Kukar-Kinney, Monika
1
Kurz, Jacqueline
1
Lehmann, Donald R.
1
Müller, Holger
1
Natter, Martin
1
Nies, Salome
1
Noh, Byungkuk
1
Pfaff, Alexander
1
Punj, Girish N.
1
Rajavi, Koushyar
1
Ramirez, Edward
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Rathee, Shelly
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Saridakis, Charalampos
1
Sauer, Nicola E.
1
Schnurr, Benedikt
1
Song, Reo
1
Spann, Martin
1
Stuppy, Anika
1
Swain, Scott D.
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Tajdini, Saeed
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing and consumer services
35
Journal of business research : JBR
22
International journal of hospitality management
21
The journal of product & brand management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of industrial organization
14
NBER working paper series
14
Journal of food products marketing
13
Discussion paper / Centre for Economic Policy Research
12
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
NBER Working Paper
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
11
CESifo working papers
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Cogent business & management
8
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Discussion paper
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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ECONIS (ZBW)
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Pricey therefore good? : price affects expectations, but not quality perceptions and liking
Kurz, Jacqueline
;
Efendić, Emir
;
Goukens, Caroline
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1115-1129
Persistent link: https://www.econbiz.de/10014291757
Saved in:
3
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
6
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
7
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
8
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
9
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
10
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
11
Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
Saved in:
12
The paradox of a warranty : can no warranty really signal higher quality?
Noh, Byungkuk
;
Borges, Adilson
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1049-1060
Persistent link: https://www.econbiz.de/10011389110
Saved in:
13
Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
Saved in:
14
Navigating residue sensitivity in the used goods marketplace
Kapitan, Sommer
;
Bhargave, Rajesh
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 305-317
Persistent link: https://www.econbiz.de/10009737748
Saved in:
15
Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Punj, Girish N.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009723159
Saved in:
16
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
17
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
18
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
19
How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
Saved in:
20
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
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