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subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject_exact:"Quantity discount"
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Marketing management
Rabatt
538
Rebate
538
Theorie
203
Theory
203
Preismanagement
190
Pricing strategy
190
Consumer behaviour
144
Konsumentenverhalten
144
Lieferkette
88
Supply chain
88
Sales promotion
82
Verkaufsförderung
82
Discounting
72
Diskontierung
70
Inventory model
70
Lagerhaltungsmodell
70
Einzelhandel
66
Retail trade
66
Preisdifferenzierung
60
Price discrimination
60
Lieferantenmanagement
52
Supplier relationship management
52
Low-cost strategy
51
Niedrigpreisstrategie
51
Kundenbindungsprogramm
49
Loyalty program
49
USA
42
United States
42
Lagermanagement
41
Warehouse management
41
Social discount rate
34
Soziale Diskontrate
34
Beziehungsmarketing
32
Relationship marketing
32
Game theory
29
Spieltheorie
29
Experiment
28
Competition
25
Pricing
25
Wettbewerb
24
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7
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Article in journal
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8
Graue Literatur
4
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4
Non-commercial literature
4
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4
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Basso, Leonardo J.
1
Bauer, Hans H.
1
Clements, Matthew T.
1
Exler, Stefanie
1
García-Gómez, Blanca
1
Gerstner, Eitan
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Hess, James D.
1
Kim, Jeong-yoo
1
Koh, Dong-hee
1
Reichardt, Tina
1
Reimers, Imke
1
Ross, Thomas W.
1
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Yin, Xiangkang
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Europäischer Wirtschafts- und Sozialausschuss
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American economic journal : a journal of the American Economic Association
1
Handelsforschung
1
Journal of economic theory and econometrics : journal of The Korean Econometric Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Stellungnahmen und Berichte WSA
1
The American economic review
1
The economic record : er
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
2
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
3
Moral hazard and customer loyalty programs
Basso, Leonardo J.
;
Clements, Matthew T.
;
Ross, Thomas W.
- In:
American economic journal : a journal of the American …
1
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003823944
Saved in:
4
Smart Shopper-Gefühle : Entstehung, Konsequenzen und Implikationen für das Marketing
Bauer, Hans H.
;
Reichardt, Tina
;
Exler, Stefanie
- In:
Handelsforschung
21
(
2007
),
pp. 379-400
Persistent link: https://www.econbiz.de/10003453565
Saved in:
5
Stellungnahme des Wirtschafts- und Sozialausschusses zu der "Mitteilung der Kommission "Verkaufsförderung im Binnenmarkt" und dem "Vorschlag für eine Verordnung des Europäische Par...
Europäischer Wirtschafts- und Sozialausschuss
-
2002
Persistent link: https://www.econbiz.de/10001682556
Saved in:
6
A model of shareholder discounts
Yin, Xiangkang
- In:
The economic record : er
77
(
2001
),
pp. 89-102
Persistent link: https://www.econbiz.de/10001751716
Saved in:
7
Strategic removal of switching costs for customers loyal to the rivals : why firms honor the rivals' repeat purchase coupons
Kim, Jeong-yoo
;
Koh, Dong-hee
- In:
Journal of economic theory and econometrics : journal …
1
(
1995
),
pp. 19-32
Persistent link: https://www.econbiz.de/10001560779
Saved in:
8
A theory of channel price promotions
Gerstner, Eitan
- In:
The American economic review
81
(
1991
)
4
,
pp. 872-886
Persistent link: https://www.econbiz.de/10001111142
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