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~subject:"Consumer behaviour"
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Search: subject_exact:"Radio commercial"
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Consumer behaviour
Hörfunkwerbung
309
Radio advertising
309
Deutschland
76
Germany
74
Werbung
59
Fernsehen
55
Werbewirkung
54
Advertising effects
52
Theorie
51
Theory
51
Fernsehwerbung
50
Television advertising
50
Television
49
Advertising
43
Rundfunk
42
Broadcast
40
USA
37
United States
37
Media industries
20
Mediensektor
20
Broadcasting finance
19
Broadcasting industry
19
Rundfunkfinanzierung
19
Rundfunksender
19
Competition
18
Internet marketing
18
Online-Marketing
18
Werbesendung
18
Wettbewerb
18
Broadcasting policy
16
Media usage
16
Mediennutzung
16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Konsumentenverhalten
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Großbritannien
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Hörfunkprogramm
11
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13
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Craton, Lincoln G.
2
Bellman, Steven
1
Bruwer, Johan
1
Cauberghe, Veroline
1
Cohen, Justin
1
Dindaroğlu, Burak
1
Faulkner, Margaret
1
Garcia-Madariaga, Jesus
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Graakjær, Nicolai.
1
Hudders, Liselot
1
Hyun, Yong J.
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Macklin, M. C.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Michelon, Aaron
1
Murray, Noel M.
1
North, Adrian C.
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Oakes, Steve
1
Panic, Katarina
1
Pedreño-Santos, Ana
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Rajagopal
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The journal of consumer marketing
2
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of communication management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
3
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
5
Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai.
-
2015
Persistent link: https://www.econbiz.de/10013183498
Saved in:
6
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
7
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
8
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
9
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
10
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
11
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
12
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
13
Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
Saved in:
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