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Rabatt
11
Rebate
11
Consumer behaviour
9
Konsumentenverhalten
9
Sales promotion
7
Verkaufsförderung
7
Theorie
5
Theory
5
Kundenbindungsprogramm
4
Loyalty program
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Einzelhandel
2
Einzelhandelspreis
2
Price promotion
2
Relationship marketing
2
Retail price
2
Retail trade
2
Targeted coupons
2
USA
2
United States
2
Attribution
1
Beschaffung
1
Brand management
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Conditional discounts
1
Constrained optimization
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Consumer hassle cost
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Coupon strategy
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Coupon targeting
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Coupon trading
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Customer spending
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Customized temporal discounts
1
Demand substitution
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Dienstleistungsqualität
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Ratchford, Brian Thomas
2
Aydinli, Aylin
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Bertini, Marco
1
Capizzani, Mario
1
Che, Hai
1
Chen, Yuxin
1
Gabel, Sebastian
1
Gauri, Dinesh Kumar
1
González, Jorge
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Guhl, Daniel
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Hong, Zhao
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Ip, Edward H.
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Johnson, Joseph
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Khouja, Moutaz
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Liu, Huan
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Lobschat, Lara
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Mao, Wen
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Martín Herrán, Guiomar
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Osuna, Ignacio
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Pan, Jingming
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Pancras, Joseph
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Sigué, Simon Pierre
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Su, Meng
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Sun, Luping
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Talukdar, Debabrata
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Tellis, Gerard J.
1
Verhoef, Peter C.
1
Zaccour, Georges
1
Zhang, Zhe
1
Zheng, Dan
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Zheng, Xiaona
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Zhou, Jing
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Journal of retailing
International journal of production economics
31
European journal of operational research : EJOR
24
Working paper / National Bureau of Economic Research, Inc.
19
Journal of retailing and consumer services
18
NBER working paper series
18
NBER Working Paper
17
International journal of industrial organization
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Transportation research / E : an international journal
12
International journal of production research
11
Production and operations management : an international journal of the Production and Operations Management Society
10
Journal of business research : JBR
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The American economic review
8
The Rand journal of economics
8
Discussion paper / Centre for Economic Policy Research
7
Economics letters
7
Journal of revenue and pricing management
7
Omega : the international journal of management science
7
The journal of product & brand management
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of competition law & economics
6
Journal of marketing
6
Psychology & marketing
6
Review of industrial organization : RIO
6
International journal of the economics of business
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
Betriebs-Berater : BB
4
Department of Economics discussion paper series / University of Oxford
4
Discussion paper / Tinbergen Institute
4
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of business performance and supply chain modelling : IJBPSCM
4
Journal of industrial engineering international
4
Journal of promotion management : JPM
4
Journal of the Operational Research Society
4
Journal of the Operational Research Society : OR
4
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ECONIS (ZBW)
11
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1
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11
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1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
5
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
6
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
7
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
8
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
9
To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
Saved in:
10
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
11
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
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