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Werbung
Advertising effects
63
Werbewirkung
63
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
24
Internet marketing
23
Online-Marketing
23
advertising
11
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Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
107
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
39
Psychology & marketing
37
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of advertising
16
SpringerLink / Bücher
16
International journal of consumer studies
15
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
24
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
8
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
9
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
10
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
11
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
12
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
13
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
14
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
15
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
16
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
17
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
18
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
19
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
20
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
21
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
22
Information asymmetry and hybrid advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
23
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
24
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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