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~person:"Benkenstein, Martin"
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Search: subject_exact:"Referral marketing"
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Viral marketing
6
Virales Marketing
6
Consumer behaviour
5
Konsumentenverhalten
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Anreiz
3
Electronic word of mouth
3
Incentives
3
Altruistic eWOM marketing
2
Recommendation likelihood
2
Social Web
2
Social web
2
Altruism
1
Altruismus
1
Attitude
1
Beziehungsmarketing
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Dissonance
1
Einkaufsverhalten
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Empfehlung
1
Experiment
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Financial services
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Finanzdienstleistung
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Health insurance
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Incentive
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Incentive program
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Internet marketing
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Krankenversicherung
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Kunde
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Kundenzufriedenheit
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Loyalty
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Marketing
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Marketing skepticism
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Motivation
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Online retailing
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Online review
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Online-Handel
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Online-Marketing
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Benkenstein, Martin
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
13
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
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Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
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Verlegh, Peeter
9
Xie, Karen L.
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Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
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Gu, Bin
8
Hu, Nan
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Jayawardhena, Chanaka
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Jin, Ginger Zhe
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Karjaluoto, Heikki
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
6
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Not just for the recommender : how eWOM incentives influence the recommendation audience
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
86
(
2018
),
pp. 11-21
Persistent link: https://www.econbiz.de/10011855189
Saved in:
2
Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
Saved in:
3
When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5993-6001
Persistent link: https://www.econbiz.de/10011597677
Saved in:
4
Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen
-
2015
Persistent link: https://www.econbiz.de/10011504374
Saved in:
5
A reward for your voice : the effects of referral rewards on the referrer's attitude toward the recommended service provider
Küster, Madlen
;
Benkenstein, Martin
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 201-234)
.
2015
Persistent link: https://www.econbiz.de/10010469024
Saved in:
6
Turning dissatisfied into satisfied customers : how referral reward programs affect the referrer's attitude and loyalty toward the recommended service provider
Kuester, Madlen
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 897-904
Persistent link: https://www.econbiz.de/10010437822
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