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subject:"Internet"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Referral marketing"
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Internet
Viral marketing
172
Virales Marketing
172
Consumer behaviour
116
Konsumentenverhalten
116
Social Web
83
Social web
83
Internet marketing
72
Online-Marketing
72
Online retailing
41
Online-Handel
41
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25
Relationship marketing
25
Brand image
20
Customer satisfaction
20
Kundenzufriedenheit
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20
Brand management
19
Dienstleistungsqualität
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Markenführung
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Service quality
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Word-of-mouth
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eWOM
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E-commerce
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Electronic Commerce
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Online reviews
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Personalisierung
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Personalization
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Beschwerdemanagement
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Complaint management
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Emotion
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Soziales Netzwerk
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Word of mouth
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Bonnici, Joseph
1
Butori, Raphaëlle
1
Filieri, Raffaele
1
Ford, John B.
1
Guha Majumder, Madhumita
1
Gupta, Sangita Dutta
1
Harrison-Walker, L. Jean
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Jiang, Ying
1
Kunz, Werner
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Le Nagard, Emmanuelle
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Liu, Ran
1
Maheswarappa, Satish Sasalu
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Maity, Moutusy
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Mishra, Anubhav
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Journal of business research : JBR
Information systems research : ISR
7
Journal of management information systems : JMIS
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Marketing letters : a journal of research in marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Electronic commerce research
2
European journal of marketing : EJM
2
Information technology and management
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of international consumer marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Premier reference source
2
Accounting, auditing & accountability journal
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
1
Business horizons
1
CEPAL review
1
Corporate reputation review
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Dissertationen der LMU
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Electronic commerce research and applications
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ECONIS (ZBW)
7
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
4
Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
;
Maity, Moutusy
- In:
Journal of business research : JBR
86
(
2018
),
pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
Saved in:
5
The determinants of approval of online consumer revenge
Ribeiro, Gisele de Campos
;
Butori, Raphaëlle
;
Le …
- In:
Journal of business research : JBR
88
(
2018
),
pp. 212-221
Persistent link: https://www.econbiz.de/10011869708
Saved in:
6
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
7
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
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