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~subject:"EU countries"
~subject:"Markenführung"
~subject:"Großbritannien"
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112
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
Saved in:
2
Handmade-Marken : Erfolgsfaktorenmodell im Bereich Süßwaren
Baumgarth, Carsten
;
Schmidt, Richard
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 29-35
Persistent link: https://www.econbiz.de/10011783472
Saved in:
3
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
4
Chocolate : the British chocolate industry
Chrystal, Paul
;
Dickinson, Joe
-
2011
Persistent link: https://www.econbiz.de/10009504189
Saved in:
5
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
6
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
7
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
8
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
9
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
10
Politieke analyse in de Europese Unie
Crombez, Christophe
- In:
Tijdschrift voor economie en management
46
(
2001
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10001712476
Saved in:
11
Le chocolat, aliment des dieux, divise l'Europe : uniformité ou acceptation des diversités?
Gippini Fournier, Eric
- In:
Revue du marché unique européen
(
1997
),
pp. 119-174
Persistent link: https://www.econbiz.de/10001233945
Saved in:
12
The European chocolate market and the impact of the proposed EU Directive
Burger, Kees
-
1996
Persistent link: https://www.econbiz.de/10000965671
Saved in:
13
The European chocolate market and the impact of the proposed EU directive
Burger, Kees
-
1996
Persistent link: https://www.econbiz.de/10000664868
Saved in:
14
Business communities : cooperation and conflict in the European confectionery sector
Eriksson, Päivi
;
Fowler, Carolyn
;
Whipp, Richard
; …
-
1996
Persistent link: https://www.econbiz.de/10000931329
Saved in:
15
Auswirkungen der GATT-Bestimmungen und anderer Handelsabkommen auf die Wettbewerbsstellung der Ernährungsindustrie der EU in Drittländern unter besonderer Beachtung von zuckerhalti...
Sommer, Ulrich
-
1995
Persistent link: https://www.econbiz.de/10000561680
Saved in:
16
Economic impacts of isoglucose deregulation on the European sweetener market
Cooper, Joseph C.
- In:
European review of agricultural economics : ERAE
22
(
1995
)
4
,
pp. 425-445
Persistent link: https://www.econbiz.de/10001194033
Saved in:
17
Die Wettbewerbschancen der deutschen Süßwarenindustrie im EG-Binnenmarkt
Hölper, Isabelle
-
1994
Persistent link: https://www.econbiz.de/10000895256
Saved in:
18
The sweet taste of information : a study of the demand for new brands in the UK confectionery industry
Snell, Andy
- In:
Applied economics
20
(
1988
)
8
,
pp. 1041-1055
Persistent link: https://www.econbiz.de/10001050101
Saved in:
19
The EEC policy on isoglucose : a case study of a rapidly growing field of biotechnology, its history, development and commercial opportunities
Crott, Ralph
-
1981
Persistent link: https://www.econbiz.de/10000833243
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